04-Mar-2026 | Lauren Nicolle

This year’s IPA World Congress + Probiota gathered academic and industry experts from around the world to explore the latest advances in biotics, with a renewed focus on microbiomes beyond the gut.

25-Feb-2026 | Asia Sherman

Rather than a biohacker-born or influencer-driven TikTok sellers’ supplement market, a certified and informed market arises from gate-kept populations like elite and tactical athletes.

19-Feb-2026 | Olivia Haslam

Yakult, the Japanese probiotic brand that launched 90 years ago, is celebrating its anniversary while expanding its gut health influence across Europe, bringing Japan’s longevity and healthy aging traditions to global consumers.

19-Feb-2026 | Lauren Nicolle

Most people now spend at least a decade in poor health, often referred to in longevity circles as the “10-year gap”. Supplement brands are responding by repositioning their products to prolong health, not just life.

19-Feb-2026 | Asia Sherman

Once confined to fringe wellness fads, the pursuit of longevity and healthy aging has evolved into a broader market that increasingly includes supplements positioned to support physical and mental resilience across an extended lifespan.

19-Feb-2026 | Stephen Daniells

With Bryan Johnson and David Beckham among the most prominent proponents of longevity supplements, 45– to-55-year-old men appear to be driving the conversation. However, the situation is rapidly evolving.

17-Feb-2026 | Asia Sherman

Biotic supplements may find opportunity in catering to next-gen consumers in next-gen health categories while ensuring perceivable benefits aligned with responsible claims.

16-Feb-2026 | Nikki Hancocks

More than one quarter of turmeric supplement may be adulterated, according to a new comprehensive literature review by the ABC-AHP-NCNPR Botanical Adulterants Prevention Program (BAPP).

12-Feb-2026 | Asia Sherman

Beauty is evolving into something much more than skin deep, with new science-driven products launching away from vague aesthetic promises toward activating repair pathways and enhancing cellular homeostasis.