Vitamins & minerals

Vitafoods show floor preview: Exhibitors 0-Z

Vitafoods show floor preview: Exhibitors 0-Z

With just four days until Vitafoods Europe (May 5–7), we offer a third instalment of exhibitor previews providing a sneak peek at what will take place on the show floor.

Vitafoods Europe show floor preview: H-N

Vitafoods Europe show floor preview: H-N

By Lauren Nicolle

Featuring more than 1,600 exhibitors, Vitafoods Europe 2026 is set to bring more than 30,000 delegates to Barcelona next week (May 5–7), making it the largest show to date.

Vitafoods show floor preview: Exhibitors A–G

Vitafoods show floor preview: Exhibitors A–G

Taking place in Barcelona next week (May 5-7), Vitafoods Europe 2026 will once again bring together experts from across the functional food and supplements industry for an unmissable trade show.

WINCEE launch: Women’s health research top of the agenda

WINCEE launch: Women’s health research top of the agenda

By Nikki Hancocks

Women are the foundation of healthy families and prosperous economies as they make 80% of purchasing decisions and invest their salaries in loved ones, yet are still underrepresented in clinical trials. WINCEE aims to bring this to an end.

Global research: What parents want and where brands miss the mark

Global research: What parents want and where brands miss the mark

By Nikki Hancocks

Parents across the globe want supplements which support their children’s immunity, gut health, and cognitive development, but there are significant regional differences in preferences that can elevate a product to a first choice contender.

NAD flags Bayer One A Day men’s fertility positioning

NAD flags Bayer One A Day men’s fertility positioning

By Cassandra Stern

The National Advertising Division (NAD) has recommended that Bayer HealthCare LLC discontinue or modify a series of claims tied to its One A Day Men’s Pre-Conception Health Complete Multivitamin, concluding that product positioning and messaging conveyed...

‘Exciting’: Multivitamin-minerals linked to slower aging

‘Exciting’: Multivitamin-minerals linked to slower aging

By Stephen Daniells

Two years of daily supplementation with a multivitamin-mineral may slow aging in older adults, says a new data from the COcoa Supplement and Multivitamin Outcomes Study (COSMOS), a large-scale, nationwide, randomized trial.