Middle East
Sports nutrition company Maurten fuels Sawe to marathon world record
Kenyan athlete Sabastian Sawe became the first person to break the two-hour barrier in an official marathon yesterday in London—a feat fueled by 115 g of carbohydrate every hour.
World Customs Organization formally recognizes dietary supplements as a standalone category
Dietary supplements are set to be formally recognized as a distinct category in global trade for the first time, following a recent update to the Harmonized System by the World Customs Organization.
Rhodiola supplements may boost performance and cognition in athletes: Study
Seven days of Rhodiola rosea supplementation improved strength, endurance and cognitive function in resistance-trained athletes, according to a new study published in Nutrients.
Israel’s Ministry of Health approves Network Nutrition’s bacopa ingredient
Network Nutrition, a division of IMCD, has received approval from Israel’s Ministry of Health to supply its fast-acting cognitive performance ingredient, Ebel.One, to this key market.
NutraIngredients reimagined: Relaunch provides global insights and region-specific coverage
We’re thrilled to share some important updates to NutraIngredients that will enhance how you engage with our content.
Shake Your Plants seeks to fill dehydration and nutrient gaps in UAE with functional beverages
Functional beverage brand Shake Your Plants (SYP) aims to address dehydration and nutrient deficiency issues among the UAE population, while actively seeking global expansion.
GULFOOD
iPRO strengthens footprint in Saudi, eyes bigger functional hydration opportunities in ME
Functional hydration brand iPRO is solidifying its presence in Saudi Arabia through a strategic partnership while looking to actively expand across the Middle East and Asia.
Women’s health and traditional remedies show growth potential in APAC and the Middle East
Women’s health is a niche yet high potential market in the region, with vast opportunities to combine traditional wisdom with modern-day science.
China’s GanoHerb looks to capture white spaces for ganoderma products in Middle East
Chinese firm GanoHerb has identified untapped opportunities in the Middle Eastern market, where awareness and availability of ganoderma products are relatively scant.
Slimbiotics enters Israel with SUPCS collaboration
Austria-based Slimbiotics GmbH has announces a strategic collaboration with Israeli distributor SUPCS to expand into the Israeli market.
Turkey opens its market to Ahiflower oil as evidence builds
Ahiflower oil, a sustainable omega-rich fish oil alternative, has been approved for use in Turkey as a new human clinical trial has examined its mechanism of action to boost EPA levels.
Next big opportunity? Market interest in Middle East’s nutraceutical sector on the rise – TCI
There is growing interest in Middle East’s nutraceutical sector, says Taiwan biotech firm TCI Co. Ltd, which is hoping to gain market share first through its collagen offerings.
Demand for high-protein products on the rise amid booming active nutrition and healthy ageing categories in Middle East
Consumers in the Middle East are increasingly looking for protein-rich products to fulfil various needs, with claims ranging from sports performance to age-related muscle support.
Over the wall: Turkey’s Sunny Fruit seeks to break into China market after pro-, prebiotics launch
Turkey-based organic snacks brand Sunny Fruit is focusing on extending its functional dried fruits range, following the debut of its prebiotic- and probiotic- fortified products, with cracking the China market its number one priority.
Oral strips revolution: India’s Soul Strips eyes global opportunities with Middle East as first stop
An oral strips nutraceutical firm from India has set itself on a journey to build its international presence, following strong market demand in the Middle East which was its first overseas market.
Sprouting up: Aussie plant-based formula firm Sprout Organic on Malaysia, Saudi expansion
Australian plant-based formula firm Sprout Organic is debuting its global expansion in Saudi Arabia and Malaysia, and eyes growth opportunity of dairy-free infant formula market in Asia-Pacific (APAC).
Probiotic regulations in APAC: Everything you need to know on latest developments in SEA, China, Korea and Middle East
Regulators across Asia Pacific are paying more attention to the rapidly growing probiotic market and have introduced new policies to keep up with the category’s development, said regulatory specialists on the third day of our Probiota Asia digital summit.
Black alkaline water for detox: Indian firm sets sight on SEA after NZ, UAE entry
India’s health drink firm AV Organics is launching its black alkaline mineral water brand Evocus to New Zealand and UAE, with South East Asia countries to follow next.
Omega-3 from flaxseed oil useful against endometrial hyperplasia symptoms: Iranian RCT
Supplementation with omega-3 significantly improves certain symptoms related to endometrial hyperplasia (EH), but not its inflammatory and oxidative stress biomarkers, Iranian researchers have found.
Israeli startup debuts astaxanthin from yeast for human consumption
Israeli company NextFerm debuted an astaxanthin ingredient from a new source at the recent SupplySide West trade show.
Long-term melatonin supplementation could benefit those with high cholesterol: Iran review
Supplementation with sufficient melatonin for at least eight weeks may lower cholesterol levels, say researchers in Iran.
UAE orders withdrawal of further three ‘herbal supplements’
The UAE’s Ministry of Health and Prevention has banned a further three ‘herbal supplements’ and warned they could endanger the lives of patients.
Food Security Index update
World's most obese nation? Kuwait (and the next four are Middle Eastern)
Kuwait has the world’s highest percentage of obese people – 42.8% of its population is obese – and the next four fattest countries are also from the Middle East region, according to an updated Food Security Index (FSI).
Special edition: Diabetes
Diabetes: From ancient Egypt to modern pandemic
It has been called a pandemic and a silent killer: Diabetes is a growing specter for public health agencies across the world. In the first part of our special series on diabetes, NutraIngredients examines the underlying condition and gets a grip on how...
Herbalife halts sale of digestion product in Israel
Leading supplements distributor Herbalife said yesterday that it had stopped selling one of its products in Israel after an investigation by health officials over complaints that it caused liver problems.