Europe

Vitafoods show floor preview: Exhibitors 0-Z

Vitafoods show floor preview: Exhibitors 0-Z

With just four days until Vitafoods Europe (May 5–7), we offer a third instalment of exhibitor previews providing a sneak peek at what will take place on the show floor.

Vitafoods Europe show floor preview: H-N

Vitafoods Europe show floor preview: H-N

By Lauren Nicolle

Featuring more than 1,600 exhibitors, Vitafoods Europe 2026 is set to bring more than 30,000 delegates to Barcelona next week (May 5–7), making it the largest show to date.

Vitafoods show floor preview: Exhibitors A–G

Vitafoods show floor preview: Exhibitors A–G

Taking place in Barcelona next week (May 5-7), Vitafoods Europe 2026 will once again bring together experts from across the functional food and supplements industry for an unmissable trade show.

Men’s health supplement launches go for the T and longevity

Men’s health supplement launches go for the T and longevity

By Asia Sherman

Testosterone boosting remains central to the men’s health supplement category, but its positioning is shifting from hormone optimization alone toward energy, metabolism, healthy aging, beauty from within and cognitive performance.

Timeline: Is CBD heading towards a frozen market in the UK?

Timeline: Is CBD heading towards a frozen market in the UK?

By Nikki Hancocks

Recently published minutes from a closed Food Standards Agency board meeting indicate that CBD approvals will be delayed further and are unlikely to occur before the end of summer 2026, raising questions as to whether this could effectively freeze the...

WINCEE launch: Women’s health research top of the agenda

WINCEE launch: Women’s health research top of the agenda

By Nikki Hancocks

Women are the foundation of healthy families and prosperous economies as they make 80% of purchasing decisions and invest their salaries in loved ones, yet are still underrepresented in clinical trials. WINCEE aims to bring this to an end.

Global research: What parents want and where brands miss the mark

Global research: What parents want and where brands miss the mark

By Nikki Hancocks

Parents across the globe want supplements which support their children’s immunity, gut health, and cognitive development, but there are significant regional differences in preferences that can elevate a product to a first choice contender.

Supplements 101: Biotic regulations in the European Union

Supplements 101: Biotic regulations in the European Union

By Lauren Nicolle

Biotics are one of the fastest growing categories within the dietary supplement industry, but strict regulations within the European Union often prevent supplement companies from effectively communicating their benefits.