Markets & trends
NutraCast: KOS: ‘Being plant-based doesn’t mean you have to stay in the protein aisle forever’
About a year after a change in ownership, KOS is positioning itself for a broader role in dietary supplements, expanding beyond what consumers might traditionally associate with a plant-based brand while strengthening the infrastructure behind its products.
6 reasons to attend the Nutra Healthspan Summit 2026
The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…
Tour de France triggers interest in exogenous lactate: What does the research say?
After entering the spotlight as an ergogenic aid to elite cyclists in the Tour de France 2026, exogenous lactate is being discussed as the next potential big thing in sports nutrition, but how strong is the research behind this new energy strategy?
Top reasons to attend NutraIngredients’ Sports & Active Nutrition Summit Europe 2026
The Sports & Active Nutrition Summit Europe 2026 will take place in London on Monday November 9, 2026, delivering its definitive mix of cutting edges scientific insights, essential business strategy tips and unmissable market intelligence.
Yellow Wood buys Nestlé VMS business for $1B
Private equity firm Yellow Wood Partners has agreed to acquire Nestlé’s mainstream vitamins, minerals and supplements (VMS) business for $1 billion, following the food giant’s strategic review of several supplement assets last year.
Across the Nutraverse: GymBeam, NAD+ in Australia, sexual wellness boom
Catch up with our weekly round-up of key news from across the Nutraverse.
Could AI-driven consumer discovery reshape women’s health innovation?
Artificial intelligence and consumer search data could play an increasingly important role in identifying opportunities in women’s health, according to Somdutta Singh, founder and CEO of AI-powered cross-border commerce platform Assiduus.
Survey: Sexual wellness gains ground in supplement market
Sexual wellness may be edging further into the supplement mainstream as consumer interest in products spanning intimate health, beauty and healthy aging creates new territory for brands.
Trend tracker: From GLP-1 to eye health launches and Japan’s FFC market
Find out more about trends happening in the GLP-1 nutrition category, eye health and kids’ supplement launches, as well as new market developments in Japan’s Foods with Function Claims (FFC) sector in this news round-up.
August NPD Launchpad: Higher dose creatine, niche target markets, protein and healthspan in focus
This month’s new product launches highlight the drive to deliver cognitive health focused creatine solutions, an unabating interest in protein innovation and an overarching focus on healthspan support.
Creatonics targets female-focused longevity with day and night creatine blends
Co-founded by an Olympic gold medalist and biomedical researcher, Creatonics launched this month with a female focused day and night creatine bundle aiming to provide 24-hour support for women in midlife and beyond.
Can athlete ownership help startups compete beyond endorsement budgets?
For emerging sports nutrition brands, competing for athlete endorsements often comes down to marketing budgets. F3 Energy believes ownership can offer another path.
GymBeam builds European footprint through AI, robotics and sports nutrition staples
Sports nutrition retailer and brand GymBeam claims to have established itself as the largest European retailer of supplements after investing in warehouse robotics, AI and delivering on trends for sports nutrition, GLP-1 support and longevity.
When the influencer isn’t real: AI amplifies familiar supplement advertising risks
Synthetic spokespeople may be new, but industry experts say brands remain responsible for substantiated claims, truthful endorsements and transparent marketing.
Zooki brings liposomal solution to cellular health sphere
Liposomal supplement brand Zooki has entered the cellular health sphere with the launch of an NAD+ product targeting consumers intimidated by the science-heavy category.
Across the Nutraverse: vitamin C gummy quality, GNC in Singapore, nominee for FDA commissioner
Catch up with our weekly round-up of key news from across the Nutraverse.
Healthspan and longevity: Experts to highlight new science, R&D and regulations
Three industry experts specializing in consumer product development, research and regulations will present their insights on the healthspan and healthy longevity nutraceutical category this Thursday (August 27) at 3 pm Singapore time.
Maurten’s personalized high-carb plan fuels Tour de France Femmes win
Sports nutrition brand Maurten has revealed the high-carbohydrate fueling strategy that helped Demi Vollering secure her second Tour de France Femmes title.
Tonic enters creatine contest with efficacy-focused brain support blend
UK-based supplement brand Tonic Health has launched a brain health focused creatine blend catering to demand for convenient solutions with efficacious doses.
Microbiome modulation beyond digestion: Four emerging opportunities
The science of the microbiome has moved beyond digestive wellness, with a complex ecosystem found to influence how we perform, age, and thrive.
August Launch Pad: Convenience, targeted benefits and multifunctional formulas converge
This month’s launches highlight the continued expansion of convenient, targeted and multifunctional formats, from creatine sachets and sparkling protein to instant mushroom lattes and on-the-go pre-workout.
Monterey Nutra doubles output as mushroom projects scale
The California-based mushroom supplier says brands are arriving with defined benefits, formats and target consumers as more projects move toward commercial launch.
Whey protein pricing: An insider’s view on business strategy
From gym-goers to GLP-1 users, consumers have never been more interested in protein. But as the ingredient moves further into mainstream formulations, record whey prices have prompted the exploration of alternatives, raising questions about what can...
Q&A: How wearables are pushing supplement brands into new regulatory territory
Connected wellness products offer supplement companies opportunities to reach beyond traditional categories, but that move may also expose them to new safety requirements and closer regulatory scrutiny.
From conversation to action: A new toolkit makes the case for herbs
For the Sustainable Herbs Initiative, business is never just about the bottom line.
Across the Nutraverse: Proposed GRAS changes, FFCs in Japan, hair growth supplements surge, Verb’s postbiotic efficacy
Catch up with our weekly round-up of key news from across the Nutraverse.
Unity, AMILI launch Asian gut microbiome-inspired synbiotics for metabolic health
Unity, a pharmacy under Singapore’s supermarket chain FairPrice, has partnered with homegrown microbiome supplement firm AMILI in an exclusive synbiotic supplement retail launch, against the backdrop of growing consumer concerns around metabolic health.
From weight loss shakes to wellness routines: SlimFast repositioned with new look and NPD
SlimFast is transforming from a heritage weight management brand into an everyday wellness business in response to the GLP-1 boom, with NPD launches focused around creatine, collagen, protein and fiber.
Japan’s FFC sector: Fewer new products launched but market grew 4%
Fewer Foods with Function Claims (FFC) hit the Japanese pharmacies and supermarkets in FY2025, but the market size still grew by 4%, according to a new industry report.
The rise of supplement drop culture: How limited editions have become an innovation playbook
No longer confined to sneakers and streetwear, limited-edition “drops” are becoming a strategic tool for wellness brands to drive trial, test innovation, re-engage consumers and build long-term loyalty.
Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate
NSF Certified for Sport continues to expand beyond its traditional sports nutrition roots, with Thorne’s announcement that its Basic Prenatal is the first prenatal supplement containing a bioactive form of folate to earn the certification.
Across the Nutraverse: P&G, Lallemand and Kirin on the acquisition trail
Catch up with our weekly round-up of key news from across the Nutraverse.
Could soaring whey prices make infant formula even more expensive?
Will the use of whey in trending foods and beverages have a knock-on effect on essential categories?
Regenerate Symposium to examine science, strategy for closing omega-3 nutrition gap
The one-day meeting will examine emerging science and commercial strategies shaping the future of omega-3 nutrition.
NutraCast: From taboo to top shelf with O Positiv
What began as a personal mission to help one woman manage recurring health issues has grown into one of the fastest-growing brands in the women’s health category.
Ryse sued over alleged protein shortfalls in Clear Protein Drinks
Ryse Up Sports Nutrition is facing a proposed class action alleging its Ryse Clear Protein Drinks contain between 6% and 11% less protein than the 22 g declared on the label.
Sports & Active Nutrition Summit Europe: More unmissable speakers join the agenda
The Sports & Active Nutrition Summit Europe will take place in London this November, bringing together the industry’s leading academics, practitioners, innovators and analysts.
Across the Nutraverse: Probiotic foods in China, Akkermansia I.P., IM8’s $1bn financing deal
Catch up with our weekly round-up of key news from across the Nutraverse.
NutraIngredients Asia Awards 2026: And the finalists are…
NutraIngredients is pleased to announce the finalists for the NutraIngredients Asia Awards 2026... The winners will be announced during an awards presentation in September.