Markets & trends

Editor to editor: Key takeaways from Expo West 2026

Editor to editor: Key takeaways from Expo West 2026

Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...

Energy and sports drinks demand is robust in China, says Eastroc

Energy and sports drinks demand is robust in China, says Eastroc

By Tingmin Koe

There is “robust” demand for functional drinks such as energy beverages and sports drinks in China, says Eastroc, which reported a 17.3% increase in energy beverage sales and a 119% growth in sales of its sports drinks last year.

Weight Management Summit 2026 in pictures

Weight Management Summit 2026 in pictures

By Cassandra Stern

This year’s Weight Management Summit brought together academia and supplement industry stakeholders for discussions surrounding how GLP-1 receptor agonist drugs continue to reshape the category.

People on the move: New nutra jobs of winter 2025-2026

People on the move: New nutra jobs of winter 2025-2026

By Asia Sherman

Recent leadership movements across the nutrition, dietary supplement and natural products sectors reflect an industry placing renewed emphasis on experience, scientific credibility and operational depth amid ongoing market and regulatory complexity.

Gut health trend enters new era

Gut health trend enters new era

By Donna Eastlake

The gut health trend is entering its next phase – one shaped by sharper science, smarter consumers and big opportunities

Trendspotting with SPINS: Protein, creatine take over Expo West 2026

Trendspotting with SPINS: Protein, creatine take over Expo West 2026

By Danielle Masterson

With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at the trade show—and it’s all about convenience meeting innovation.