Fibers & carbohydrates

Vitafoods show floor preview: Exhibitors 0-Z

Vitafoods show floor preview: Exhibitors 0-Z

With just four days until Vitafoods Europe (May 5–7), we offer a third instalment of exhibitor previews providing a sneak peek at what will take place on the show floor.

Vitafoods Europe show floor preview: H-N

Vitafoods Europe show floor preview: H-N

By Lauren Nicolle

Featuring more than 1,600 exhibitors, Vitafoods Europe 2026 is set to bring more than 30,000 delegates to Barcelona next week (May 5–7), making it the largest show to date.

Vitafoods show floor preview: Exhibitors A–G

Vitafoods show floor preview: Exhibitors A–G

Taking place in Barcelona next week (May 5-7), Vitafoods Europe 2026 will once again bring together experts from across the functional food and supplements industry for an unmissable trade show.

WINCEE launch: Women’s health research top of the agenda

WINCEE launch: Women’s health research top of the agenda

By Nikki Hancocks

Women are the foundation of healthy families and prosperous economies as they make 80% of purchasing decisions and invest their salaries in loved ones, yet are still underrepresented in clinical trials. WINCEE aims to bring this to an end.

Global research: What parents want and where brands miss the mark

Global research: What parents want and where brands miss the mark

By Nikki Hancocks

Parents across the globe want supplements which support their children’s immunity, gut health, and cognitive development, but there are significant regional differences in preferences that can elevate a product to a first choice contender.

Zoe fails to overturn ASA ruling on gut supplement ad

Zoe fails to overturn ASA ruling on gut supplement ad

By Olivia Haslam

Professor Tim Spector says the Advertising Standards Authority (ASA) decision to uphold its ruling that Zoe’s Daily30+ supplement advertisement was misleading is a profound failure of logic. 

Fiber sells – when shoppers can find it

Fiber sells – when shoppers can find it

By Elizabeth Crawford

Americans want more fiber but don’t know where to find it – opening the door for clearer claims, education and better-tasting products, according to a survey by the International Food Information Council

Looming folic-acid fortification deadline stirs up UPF debate

Looming folic-acid fortification deadline stirs up UPF debate

By Olivia Haslam

Ingredient distributor ACI Group has called on UK food producers to actively educate consumers about folic acid fortification, warning that misinformation about “ultra-processed foods” is overshadowing the health benefits of the policy.

Longevity ingredients under the EU regulatory spotlight

Longevity ingredients under the EU regulatory spotlight

By Nikki Hancocks

When a health trend takes off, the nimble nutrition industry is adept at creating and marketing new products that fit consumers’ emerging demands. But with this can come a tendency to overlook the regulatory status of burgeoning ingredients. 

Social media fuels fiber’s rise as must-have nutrient

Social media fuels fiber’s rise as must-have nutrient

By Cassandra Stern

Fiber is beginning to look less like a supporting nutrient and more like a core formulation platform, according to new consumer trend analysis presented by AI market research firm Spate as part of a recent webinar hosted by Bridge2Food.

NutraCast: Is fiber the new protein?

NutraCast: Is fiber the new protein?

By Danielle Masterson

A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.

Staying ahead in active nutrition: Lessons from 2025

Staying ahead in active nutrition: Lessons from 2025

By Nick Morgan, Managing Director, Nutrition Integrated

You don’t need me to tell you that longevity, creatine or GLP-1 have been big news. So I’ve taken a different approach to this 2025 recap...

NutraIngredients Awards 2026: Find your category!

NutraIngredients Awards 2026: Find your category!

The NutraIngredients Awards are back, with a mission to shine a spotlight on outstanding work in the nutraceuticals space, and there are a few important category edits and additions for 2026.