Dosage forms & delivery formats

Vitafoods show floor preview: Exhibitors 0-Z

Vitafoods show floor preview: Exhibitors 0-Z

With just four days until Vitafoods Europe (May 5–7), we offer a third instalment of exhibitor previews providing a sneak peek at what will take place on the show floor.

Vitafoods Europe show floor preview: H-N

Vitafoods Europe show floor preview: H-N

By Lauren Nicolle

Featuring more than 1,600 exhibitors, Vitafoods Europe 2026 is set to bring more than 30,000 delegates to Barcelona next week (May 5–7), making it the largest show to date.

Vitafoods show floor preview: Exhibitors A–G

Vitafoods show floor preview: Exhibitors A–G

Taking place in Barcelona next week (May 5-7), Vitafoods Europe 2026 will once again bring together experts from across the functional food and supplements industry for an unmissable trade show.

WINCEE launch: Women’s health research top of the agenda

WINCEE launch: Women’s health research top of the agenda

By Nikki Hancocks

Women are the foundation of healthy families and prosperous economies as they make 80% of purchasing decisions and invest their salaries in loved ones, yet are still underrepresented in clinical trials. WINCEE aims to bring this to an end.

Global research: What parents want and where brands miss the mark

Global research: What parents want and where brands miss the mark

By Nikki Hancocks

Parents across the globe want supplements which support their children’s immunity, gut health, and cognitive development, but there are significant regional differences in preferences that can elevate a product to a first choice contender.

Editor to editor: Key takeaways from Expo West 2026

Editor to editor: Key takeaways from Expo West 2026

Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...

Trendspotting with SPINS: Protein, creatine take over Expo West 2026

Trendspotting with SPINS: Protein, creatine take over Expo West 2026

By Danielle Masterson

With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at the trade show—and it’s all about convenience meeting innovation.

Zoe fails to overturn ASA ruling on gut supplement ad

Zoe fails to overturn ASA ruling on gut supplement ad

By Olivia Haslam

Professor Tim Spector says the Advertising Standards Authority (ASA) decision to uphold its ruling that Zoe’s Daily30+ supplement advertisement was misleading is a profound failure of logic. 

UCSD launches first human milk analytics hub

UCSD launches first human milk analytics hub

By Stephen Daniells

The Human Milk Institute at UC San Diego has announced the first-of-its-kind analytical hub for human milk: The Milk Analytics Core, which aims to close critical knowledge gaps, investigate bioactive molecules in milk and inform ingredient innovation.

The Vitamin Shoppe president talks big trends and growth areas

The Vitamin Shoppe president talks big trends and growth areas

2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...

TopGum to acquire pharma-grade gummy production for $25M

TopGum to acquire pharma-grade gummy production for $25M

By Ben Hargreaves

Israeli gummy manufacturer TopGum has signed a binding letter of intent to acquire operations from an unnamed U.S. manufacturer of pharmaceutical products and dietary supplements in gummy dosage form.