Nutricosmetics are dietary supplements for beauty. The most innovative beauty brands are adding nutricosmetics to their product line at a pace never seen before. So much to the point that a skincare product lineup would seem incomplete without an ingestible beauty offering. Consumers, especially millennials, get the connection between beauty and nutrition, and they are searching for products that contain clinically proven ingredients. BioCell Collagen is the quintessential nutricosmetic ingredient for nutricosmetic product formulators because it addresses skin aging comprehensively and is clinically validated. Brands that use the BioCell Collagen ingredient in their finished consumer products can substantiate specific structure-function claims based on clinical data that they ordinarily would not be able to make otherwise with regulatory compliance. According to 12 week human clinical studies, daily supplementation with only one gram of BioCell Collagen reduces facial lines, wrinkles, crow's feet, and dryness while improving skin elasticity and boosting collagen and hyaluronic acid.