Markets & trends

The Vitamin Shoppe president talks big trends and growth areas

The Vitamin Shoppe president talks big trends and growth areas

2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...

SPINS: Protein still reigns but fiber, hormone support gain momentum

SPINS: Protein still reigns but fiber, hormone support gain momentum

By Danielle Masterson

Scott Dicker, senior director of market insights, SPINS, stepped away from the Sports & Active Nutrition Summit to share that active nutrition and performance supplements have led the vitamins and supplements category for the fifth consecutive year,...

Expo West highlights Climate Day for sustainable innovation

Expo West highlights Climate Day for sustainable innovation

By Cassandra Stern

The upcoming Expo West natural products tradeshow will inlcude a full day of workshops on climate risk assessment and scaling sustainability initiatives, culminating in a networking fair and awards ceremony recognizing leadership in net-zero climate...

What’s at stake for Danone in 2026?

What’s at stake for Danone in 2026?

By Teodora Lyubomirova

From maintaining growth in protein and specialized nutrition to propping up plant-based and creamers, here’s what Danone must focus on

Elénzia launches NPD targeting gut barrier mucosal support

Elénzia launches NPD targeting gut barrier mucosal support

By Louisa Richards

Elénzia FIX is a gut health supplement marketed as “targeted mucosal support” to repair and protect the gut barrier, reflecting a growing interest in gut barrier integrity and postbiotics as alternatives to probiotics.

Fiber sells – when shoppers can find it

Fiber sells – when shoppers can find it

By Elizabeth Crawford

Americans want more fiber but don’t know where to find it – opening the door for clearer claims, education and better-tasting products, according to a survey by the International Food Information Council