Proteins, peptides, amino acids

The Vitamin Shoppe president talks big trends and growth areas

The Vitamin Shoppe president talks big trends and growth areas

2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...

Collagen goes couture: Vital Proteins’ pop-up diner

Collagen goes couture: Vital Proteins’ pop-up diner

By Cassandra Stern

Vital Proteins used New York Fashion Week as a live platform to showcase collagen peptides in food and beverage, launching a limited-time “Vital Diner” pop-up designed to serve the industry’s backstage workforce.

The evolution of sports nutrition to active and now performance

The evolution of sports nutrition to active and now performance

By Stephen Daniells

The mainstreaming of the sports nutrition category to active, everyday performance that encompasses physical, cognitive, weight management and longevity is powering much of the growth and evolution of the entire dietary supplements industry.

Longevity ingredients under the EU regulatory spotlight

Longevity ingredients under the EU regulatory spotlight

By Nikki Hancocks

When a health trend takes off, the nimble nutrition industry is adept at creating and marketing new products that fit consumers’ emerging demands. But with this can come a tendency to overlook the regulatory status of burgeoning ingredients. 

Mintel report: Functional ingredients to watch in 2026

Mintel report: Functional ingredients to watch in 2026

By Cassandra Stern

Recovery, cognitive performance and skin health are increasingly shaping how U.S. consumers think about wellness and how they expect functional ingredients to show up in everyday products.

NI Awards: Encouraging businesses to reach new heights

NI Awards: Encouraging businesses to reach new heights

By Nikki Hancocks

With entries for the NutraIngredients Awards 2026 closing on Jan. 26, last year’s winners have described the personal and professional benefits of winning an accolade designed to set businesses apart from the competition.

Binding proteins: The next big thing in gut health?

Binding proteins: The next big thing in gut health?

By Lauren Nicolle

Danish start-up Bactolife has secured over €30 million in its Series B investment round, enabling the company to commercialize its novel gut health solution: binding proteins.

NutraCast: Is fiber the new protein?

NutraCast: Is fiber the new protein?

By Danielle Masterson

A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.

NutraCast: The hidden epidemic of unapproved research peptides

NutraCast: The hidden epidemic of unapproved research peptides

By Danielle Masterson

Banned Substances Control Group’s Oliver Catlin recently partnered with the Associated Press to expose something shocking: research peptides marketed as “laboratory chemicals” are flooding mainstream platforms like Amazon and Alibaba.

Staying ahead in active nutrition: Lessons from 2025

Staying ahead in active nutrition: Lessons from 2025

By Nick Morgan, Managing Director, Nutrition Integrated

You don’t need me to tell you that longevity, creatine or GLP-1 have been big news. So I’ve taken a different approach to this 2025 recap...

Why is there a whey protein shortage?

Why is there a whey protein shortage?

By Augustus Bambridge-Sutton

High demand and limited supply, in part due to its use with GLP-1 prescriptions, are leading to shortages of the protein

How protein snagged the broader consumer base

How protein snagged the broader consumer base

By Danielle Masterson

A recent report from Front Row examined protein’s shift from its original gym niche to the mainstream where it has captured the loyalty of a wider market and established itself as a cornerstone of modern wellness.