Pre, pro & postbiotics

The Vitamin Shoppe president talks big trends and growth areas

The Vitamin Shoppe president talks big trends and growth areas

2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...

How A.I. is accelerating probiotic R&D processes

How A.I. is accelerating probiotic R&D processes

By Stephen Daniells

Machine learning and robotics could accelerate a two-year probiotic development process to four to five months, with a recent presentation at the IPA World Congress + Probiota highlighting the potential of this disruptive technology for strain optimization.

Elénzia launches NPD targeting gut barrier mucosal support

Elénzia launches NPD targeting gut barrier mucosal support

By Louisa Richards

Elénzia FIX is a gut health supplement marketed as “targeted mucosal support” to repair and protect the gut barrier, reflecting a growing interest in gut barrier integrity and postbiotics as alternatives to probiotics.

The IPA World Congress + Probiota: One week to go!

The IPA World Congress + Probiota: One week to go!

The highlight of the microbiome health industry calendar, this year’s Probiota conference (Feb. 11-13) will provide its unrivalled mix of world-leading expert presentations, inspiring roundtables, innovative pioneers and unmissable networking opportunities.

Longevity ingredients under the EU regulatory spotlight

Longevity ingredients under the EU regulatory spotlight

By Nikki Hancocks

When a health trend takes off, the nimble nutrition industry is adept at creating and marketing new products that fit consumers’ emerging demands. But with this can come a tendency to overlook the regulatory status of burgeoning ingredients.