
A celebration of innovation: Reasons to enter the NutraIngredients USA Awards
Entries for the awards are welcome across 16 categories, covering ingredients, finished products, companies and initiatives in the nutrition and food supplements industry.

Entries for the awards are welcome across 16 categories, covering ingredients, finished products, companies and initiatives in the nutrition and food supplements industry.

2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...

From protein shakes to collagen coolers, brands are reinventing beverages for the GLP‑1 era and the race for dominance in this fast‑growing $3.5bn category is just beginning

Daily supplementation with oleoylethanolamide (OEA) may boost levels of the beneficial gut bacteria Akkermansia muciniphila and Faecalibacterium prausnitzii, says a new study.

Dietary supplements are set to be formally recognized as a distinct category in global trade for the first time, following a recent update to the Harmonized System by the World Customs Organization.

The US imposing antidumping and countervailing duties on hard empty capsules from Brazil, China, India and Vietnam, China’s approval of 3’-sialyllactose (3’-SL) in infant formula are some of the latest updates in this regulatory news round-up.

This month’s launches include a significant brand evolution, targeted gummies and a flurry of formulations designed to support women through hormonal disruption.

Manuka honey maker Comvita is capturing new consumers through product format and flavor innovation, following its earlier experiments on synergistic formulations, with success in lozenges a case in point.

The supplements industry has been a trailblazer in its adoption of health tech and decentralized clinical trials to advance scientific backing of commercial products.

Israeli gummy manufacturer TopGum has signed a binding letter of intent to acquire operations from an unnamed U.s. manufacturer of pharmaceutical products and dietary supplements in gummy dosage form.

The University of Westminster officially launched its expanded Centre for Nutraceuticals this month, now with a first-of-its-kind tailored capsule machine for personalized nutrition research.

The company has secured a strategic growth partnership with institutional investors to scale its Texas-based manufacturing operations and advanced gummy formulations.

Thousands of exhibitors across the natural products spectrum will descend on the Anaheim Convention Center for the 45th annual Expo West trade between March 3 and March 6.


Researchers assessed a specific concentration of B12 within the multivitamin necessary to augment a healthy vegan diet.

Swedish health tech firm ZinoZino and US-based health and wellness platform It Works! have combined expertise to provide tailored supplements internationally.

A new review positions ubiquinol as an essential nutrient for fertility support in men and women as they age.

With a US$10 million investment, Bio-gen Extracts is upgrading its production facility in Bangalore, India to manufacture new healthspan ingredients and enhance bioactive and formulation delivery.

New findings from Kerry suggest hybrid flavors may hold the key to capturing and keeping supplement consumers.

CHEMI Nutra’s new domestic manufacturing partnerships have positioned the brand to unlock soft gel and liquid applications for its Alphasize Alpha-GPC ingredient in an increasingly competitive cognitive health supplement market.

The mainstreaming of the sports nutrition category to active, everyday performance that encompasses physical, cognitive, weight management and longevity is powering much of the growth and evolution of the entire dietary supplements industry.

Mouth pouches have emerged as one of the fastest growing CPG categories, signaling a major trend in nootropics as consumers seek functional ways to boost performance—sans nicotine.

When a health trend takes off, the nimble nutrition industry is adept at creating and marketing new products that fit consumers’ emerging demands. But with this can come a tendency to overlook the regulatory status of burgeoning ingredients.

Stress and sleep are the top priorities for the next generation of consumers, and they have a growing appetite for supplements that can support them, according to latest market insights.

New product launches in January 2026 suggest women’s health is front of mind for formulators across the industry, with NPD focused on beauty, pregnancy and everyday energy.

German health supplement company Orthomol is scaling growth across Asia under the leadership of its new CEO and is expecting a breakthrough in the Chinese market as it prepares to launch its first blue-hat registered product.

A combined CBD–probiotic double emulsion gel shows promise in modulating the gut microbiome in a new in-vitro study published in the journal Nutrients.

South Korean firm Dong-A Pharmaceutical recently launched a liquid sleep aid product alongside a range of health functional foods developed in collaboration with the Korean Pharmaceutical Association.

As of March 1, health food products containing coenzyme Q10 or melatonin as a single active ingredient will be permitted in oral liquid form in China.

Europe has seen a 50% increase in the number of creatine gummy products on the market in the last 12 months, but with high price points, increased competition and dosing scrutiny, 2026 looks set to reveal the sustainable strategies.


Delivery formats are becoming a growing compliance risk under DSHEA, warns industry attorney Jennifer Adams.

Pharmavite is 90% bigger than it was in 2019, and the company says that growth is thanks to gummies.

The future of the emerging cellular longevity and healthspan category will depend on targeted advanced delivery systems, according to George Kokkinis, CEO & founder of Pharmako.

Sibelius Natural Products and LipoActive have merged to develop a new platform for high-bioavailability liposomal nutraceutical ingredients.

South Korea’s Clio Life Care is doubling down on expansion of its product line-up and sales channels to establish health functional foods as a new growth engine.

With a renewed focus on self-care and a deeper appreciation for healthspan, older consumers present an important and valuable demographic for the active nutrition sector.

Every year, NutraIngredients celebrates the best ingredient and finished product innovations, and spotlights the special projects and people changing the supplement industry for the better.

You don’t need me to tell you that longevity, creatine or GLP-1 have been big news. So I’ve taken a different approach to this 2025 recap...

Aussie brand BonPatch foresees a greater uptake of transdermal patches as consumers actively seek formats that simplify wellness, while pursuing a three-pronged strategy to realize its ambitions in market expansion and category leadership.


The NutraIngredients Awards have become known as the “Oscars of the nutrition world” largely thanks to the caliber of its panel of industry expert judges.

The NutraIngredients USA Awards are back for 2026 with two new categories and a continued dedication to honoring the best and brightest in ingredients, finished products, companies, people, and initiatives in the dietary supplements industry.
What if an energy drink could do more than just wake you up? Formulator Shawn Wells sat down with NutraIngredients to introduce OnSwitch, a collaborative, new energy drink concept that made its way around the show floor during SupplySide Global this year.

Sleep and mood support are becoming priorities in functional nutrition as consumers recognise the impact of rest on daily well-being. China consumers, for instance, have shown the greatest interest in biotics and the role of gut health in supporting...

2025’s supplement successes include creatine, cellular health and weight loss solutions with plant exosomes, pet nutrition and shatavari emerging as topics to watch in 2026, according to PharmaLinea’s end-of-year summit.

Recent new product developments from across the supplements market reveal a high demand for convenient formats, indulgent new flavors and creatine creativity.

The Nutrikéo x ProtéinesXTC consulting group has launched CriseNutra, a crisis prevention and management service to help industry players safeguard their long-term position and reputation in the market.

With the early bird discount closing this Friday (Dec. 5), now is the opportune time to enter the NutraIngredients Awards 2026.

NutraIngredients is pleased to announce Microvitality, Totality Biosciences and Luvbiotics as the next Probiota Pioneers.