
A celebration of innovation: Reasons to enter the NutraIngredients USA Awards
Entries for the awards are welcome across 16 categories, covering ingredients, finished products, companies and initiatives in the nutrition and food supplements industry.

Entries for the awards are welcome across 16 categories, covering ingredients, finished products, companies and initiatives in the nutrition and food supplements industry.

Fermented foods have been part of the human diet for at least 10,000 years, but researchers are only just starting to understand the microbiomes found in these foods and their impact on health.

Mushrooms drinks and gummies brand Dirtea is taking its community of fungi fanatics on a journey of creatine and collagen discovery with new product launches that aim to evolve the brand from mushroom mogul to mind health mentor.

The emerging field of psychobiotics must shift to precise, mechanism-driven interventions if it is to deliver meaningful clinical impact, according to Dr. Gerard Clarke, professor of neurobehavioral science at University College Cork.

This month’s launches include a significant brand evolution, targeted gummies and a flurry of formulations designed to support women through hormonal disruption.

Madrid-headquartered Pharmactive Biotech Products, SLU, which has received individual license approval by South Korea’s Ministry of Food and Drug Safety (MFDS) for its proprietary saffron extract’s stress-relief claim, looks to explore additional health...

When Helen Christoni watched her grandmother struggle with late-stage Alzheimer’s and her mother-in-law battle frontal temporal dementia, she uncovered a startling truth that would change her life’s direction. One in five women face Alzheimer’s risk...

New data reveals a significant correlation between supplementation with L. reuteri DSM 17938 during the first three months of life and lower abdominal pain at age 10.

Microbiome-driven innovation dominates the latest launches, from prebiotic fibers and next-gen probiotics to L-glutamine, but brands are also expanding into targeted solutions for cognition, stress, hydration and metabolic support.

The supplements industry has been a trailblazer in its adoption of health tech and decentralized clinical trials to advance scientific backing of commercial products.

The University of Westminster officially launched its expanded Centre for Nutraceuticals this month, now with a first-of-its-kind tailored capsule machine for personalized nutrition research.

A 22-year-old entrepreneur has launched a ritual-led children’s supplement brand which aims to harness the placebo effect to help children feel calm, focused and brave.

The highly abundant South African polyphenol-rich marula fruit is being under-exploited by the functional food and supplements industry, according to the Marula Fruit Products Association.

When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34,...

Women’s brain health brand Make Time Wellness now offers its three-product lineup on Ulta Beauty’s website, reflecting broadening interest in supplements positioned at the intersection of wellness and beauty.

Highly caffeinated energy pouches currently exist in a regulatory grey area, with a patchwork of different rules beginning to emerge across European nations.

Swedish health tech firm ZinoZino and US-based health and wellness platform It Works! have combined expertise to provide tailored supplements internationally.

Smart water cooler company Bevi is accelerating its growth by tapping into a new, high-traffic market. After weathering a near-existential threat during the pandemic, the company is emerging with a broader footprint —and driving momentum by tapping into...

The grape seed extract Biombalance can modulate microbial metabolic pathways and influence key gut–brain axis mediators, according to new research.

CHEMI Nutra’s new domestic manufacturing partnerships have positioned the brand to unlock soft gel and liquid applications for its Alphasize Alpha-GPC ingredient in an increasingly competitive cognitive health supplement market.

Mouth pouches have emerged as one of the fastest growing CPG categories, signaling a major trend in nootropics as consumers seek functional ways to boost performance—sans nicotine.


The Food Standards Agency (FSA) has released the results of a consumer survey revealing prevalent use and reliance on CBD in the UK, with half of users unaware of the reduced safe upper limit.

With a growing consumer shift toward health-conscious lifestyles, the market is seeing an increasing selection of caffeine alternatives. Despite the recent rise in options, new research has found that certain consumer segments want it all.

Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.

Stress and sleep are the top priorities for the next generation of consumers, and they have a growing appetite for supplements that can support them, according to latest market insights.

From the gut-skin to the gut-bone to the gut-vaginal axes, new launches are proving biotics benefits extend far beyond gut health.

The supplementation of glucoraphanin, a bioactive compound abundant in broccoli sprouts, has been shown to preserve cognitive function in seniors, especially seniors diagnosed with mild cognitive impairment.

A study using data from the United Kingdom Biobank found that omega-3 was inversely associated with a history of both depression and anxiety.

New product launches in January 2026 suggest women’s health is front of mind for formulators across the industry, with NPD focused on beauty, pregnancy and everyday energy.

The European Commission (EC) has updated its Novel Food Catalogue, offering crucial clarification on the status of several traditional botanical ingredients.

The NutraIngredients Awards are back, and with one more week to apply, one returning category is a little different from the rest.

Daily supplementation with a specific probiotic that produces the neurotransmitter GABA improved sleep for 77% of participants taking the strain, with 100% of women experiencing the benefits, says a new study using Verb Biotics’ Lp815.

The submission dealdine for the NutraIngredients Europe Awards has been extended to Feb. 2, 2026, providing innovators in the nutrition and health sectors with additional time to submit their entries.

Solabia’s chokeberry extract Brainberry may positively affect spatial working memory in older participants, according to new research published in Clinical Nutrition.

With entries for the NutraIngredients Awards 2026 closing on Jan. 26, last year’s winners have described the personal and professional benefits of winning an accolade designed to set businesses apart from the competition.

Six weeks of supplementation with Magtein magnesium L-threonate may reduce brain cognitive age by 7.5 years, compared to placebo, says a new clinical trial from Australia.

The IPA World Congress + Probiota is less than a month away with must-see speakers on Day 1 including Dr. John Hale, Muriel Gonzalez, Ewa Hudson, Dr. Koen Venema, Meghan Taylor and more!

A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.


Lactobacillus rhamnosus GG (LGG) supplementation showed sex-specific improvements in perceived stress in healthy young adults, according to new research published in Frontiers in Nutrition.

A new study suggests that although heat-treated Limosilactobacillus fermentum PS150 did not demonstrate superiority over placebo for primary sleep outcomes, it was associated with beneficial endocrine changes related to sleep-wake regulation,...

US-based functional wellness brand Plant People is looking to accelerate national expansion following November’s closed Series A funding round with Manna Tree.

Data drawn from 80,000 UK Biobank participants indicate that biotin may play a protective role in mental health.

A micro-encapsulated probiotic may target the gut differently than a non-encapsulated form, and this appears to impact its gut-brain activity, says a new study.

Research shows that some fish oil supplements are oxidized, but is there any scientific evidence to support the perception that oxidized fish oil is less efficacious or even detrimental?

Aussie brand BonPatch foresees a greater uptake of transdermal patches as consumers actively seek formats that simplify wellness, while pursuing a three-pronged strategy to realize its ambitions in market expansion and category leadership.


The NutraIngredients Awards have become known as the “Oscars of the nutrition world” largely thanks to the caliber of its panel of industry expert judges.

Anthocyanin supplementation improved general cognition compared to control, according to a new meta-analysis published in the journal GeroScience.