Active nutrition

The Vitamin Shoppe president talks big trends and growth areas

The Vitamin Shoppe president talks big trends and growth areas

2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...

SPINS: Protein still reigns but fiber, hormone support gain momentum

SPINS: Protein still reigns but fiber, hormone support gain momentum

By Danielle Masterson

Scott Dicker, senior director of market insights, SPINS, stepped away from the Sports & Active Nutrition Summit to share that active nutrition and performance supplements have led the vitamins and supplements category for the fifth consecutive year,...

The evolution of sports nutrition to active and now performance

The evolution of sports nutrition to active and now performance

By Stephen Daniells

The mainstreaming of the sports nutrition category to active, everyday performance that encompasses physical, cognitive, weight management and longevity is powering much of the growth and evolution of the entire dietary supplements industry.

Mintel report: Functional ingredients to watch in 2026

Mintel report: Functional ingredients to watch in 2026

By Cassandra Stern

Recovery, cognitive performance and skin health are increasingly shaping how U.S. consumers think about wellness and how they expect functional ingredients to show up in everyday products.

NI Awards: Encouraging businesses to reach new heights

NI Awards: Encouraging businesses to reach new heights

By Nikki Hancocks

With entries for the NutraIngredients Awards 2026 closing on Jan. 26, last year’s winners have described the personal and professional benefits of winning an accolade designed to set businesses apart from the competition.