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Spate: US supplement market is moving toward a ‘symptom-first’ consumer

Spate: US supplement market is moving toward a ‘symptom-first’ consumer

27-Apr-2026

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By Cassandra Stern

Editor's Choice

How are GLP-1 drugs altering consumer demand for supplements?

How are GLP-1 drugs altering consumer demand for supplements?

23-Apr-2026 | By Lauren Nicolle

Headlines

Synbiotic supplement may reduce signs of skin aging: Vidya study

Catching up with men’s performance supplements: A round-up of the latest science

Across the Nutraverse: Clinical trials for active women, Andrographis in Australia, MPL in the House

NOW Foods enters popular gummy market with vitamin offerings

Men’s health supplement launches go for the T and longevity

Research supports OmniActive’s Capsimax as a GLP-1 ‘booster’

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In focus

FTC order in TruHeight case signals scrutiny of height claims and incentivized reviews

FTC order in TruHeight case signals scrutiny of height claims and incentivized reviews

23-Apr-2026 By Cassandra Stern

Why post-meal glucose matters, and how emerging ingredients support metabolic health

Why post-meal glucose matters, and how emerging ingredients support metabolic health

Paid for by TCI Co., Ltd.

Fish oil omega-3 industry tackles supply chain uncertainty and cost pressures

Fish oil omega-3 industry tackles supply chain uncertainty and cost pressures

15-Apr-2026 By Tingmin Koe

India draws a hard line on ashwagandha: New leaf ban puts adulteration under scrutiny

India draws a hard line on ashwagandha: New leaf ban puts adulteration under scrutiny

Paid for by KSM-66 Ashwagandha & SRI-81 Shatavari

Featured

Insight

Resurrecting Bastyr and preserving the soul of the natural health movement

By Asia Sherman

Resurrecting Bastyr and preserving the soul of the natural health movement

Brands & manufacturers

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myBrainCo partners pharmacy veteran to gain ground in new sales channel

myBrainCo partners pharmacy veteran to gain ground in new sales channel

28-Apr-2026By Hui Ling Dang

Spate: US supplement market is moving toward a ‘symptom-first’ consumer

Spate: US supplement market is moving toward a ‘symptom-first’ consumer

27-Apr-2026By Cassandra Stern

Sports nutrition company Maurten fuels Sawe to marathon world record

Sports nutrition company Maurten fuels Sawe to marathon world record

27-Apr-2026By Olivia Haslam

Partner insightMore →

Clinically Backed Solutions for Longevity

Clinically Backed Solutions for Longevity

Paid for by Saanroo Health Science Llc

Heart Health and the Science of Ubiquinol

Heart Health and the Science of Ubiquinol

Paid for by Kaneka Ubiquinol®

Rethink B12: from deficiency fix to performance

Rethink B12: from deficiency fix to performance

Paid for by HTBA (HealthTech BioActives)

Holixer ® : Gold Standard Cortisol Support

Holixer ® : Gold Standard Cortisol Support

Paid for by Natural Remedies Pvt. Ltd.

Podcasts

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The NutraIngredients Podcasts

Our Podcasts cover key trends, innovations, and debates in the industry.

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NutraCast: All grown up—Energy drinks shift from stimulation to systems

NutraCast: All grown up—Energy drinks shift from stimulation to systems

10-Apr-2026

NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands

NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands

03-Apr-2026

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By Danielle Masterson

NutraCast: Making fiber sexy: Is it the secret to healthspan and longevity?

NutraCast: Making fiber sexy: Is it the secret to healthspan and longevity?

27-Mar-2026

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By Danielle Masterson

Research

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Whey protein and resistance exercise may improve hepatic steatosis

Whey protein and resistance exercise may improve hepatic steatosis

28-Apr-2026By Louisa Richards

Could folic acid fortification improve allergy rates in Croatian children?

Could folic acid fortification improve allergy rates in Croatian children?

28-Apr-2026By Olivia Haslam

HMB protein aids functional outcomes in sarcopenic surgical patients - Abbott

HMB protein aids functional outcomes in sarcopenic surgical patients - Abbott

28-Apr-2026By Riley Lim

Kerry research: Ashwagandha root and leaf safe at 19 times standard dose

Kerry research: Ashwagandha root and leaf safe at 19 times standard dose

27-Apr-2026By Nikki Hancocks

Events & webinars

Men’s Health Market Momentum

Webinar

Men’s Health Market Momentum

28-Apr-2026

Probiota Americas 2026

Conference & exhibition

Probiota Americas 2026

08-Jun-2026

Markets & trends

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Spate: US supplement market is moving toward a ‘symptom-first’ consumer

Spate: US supplement market is moving toward a ‘symptom-first’ consumer

27-Apr-2026By Cassandra Stern

Across the Nutraverse: Clinical trials for active women, Andrographis in Australia, MPL in the House

Across the Nutraverse: Clinical trials for active women, Andrographis in Australia, MPL in the House

27-Apr-2026By Stephen Daniells

The Gut Stuff acquired by Hero Group as fiber and gut health trends surge

The Gut Stuff acquired by Hero Group as fiber and gut health trends surge

24-Apr-2026By Olivia Haslam

Men’s health moves beyond muscle as data reveals a broader shift in wellness

Men’s health moves beyond muscle as data reveals a broader shift in wellness

23-Apr-2026By Danielle Masterson

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