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The rise of supplement drop culture: How limited editions have become an innovation playbook

The rise of supplement drop culture: How limited editions have become an innovation playbook

10-Aug-2026 | By Danielle Masterson

Editor's Choice

P&G to acquire Thorne in premium wellness play

NI+P&G to acquire Thorne in premium wellness play

04-Aug-2026 | By Cassandra Stern

Headlines

Betting its financial growth on next gen wellness, Herbalife rolls out Bioniq GO

Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate

Across the Nutraverse: P&G, Lallemand and Kirin on the acquisition trail

Polish research suggests ‘aggressive advertising’ deepens supplement confusion

Role models rebranded: AG1 kicks off first football collaboration

NutraCast: From taboo to top shelf with O Positiv

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In focus

NI+Beckham-backed supplement brand IM8 lands unconventional $1 billion deal to fuel expansion

27-Jul-2026 By Claudia Adrien

Saw palmetto and women’s health: What a new study reveals

Saw palmetto and women’s health: What a new study reveals

Paid for by Vidya

Federal court bans 19 fake online urolithin A sellers, awards Timeline $5.3M

NI+Federal court bans 19 fake online urolithin A sellers, awards Timeline $5.3M

23-Jul-2026 By Asia Sherman

The new standard: Why science and transparency are the new foundation of sales growth

The new standard: Why science and transparency are the new foundation of sales growth

Paid for by Ethical Naturals Inc. (ENI)

Featured

Insight

New curcumin horizons: Unlocking functionality and formats

New curcumin horizons: Unlocking functionality and formats

Brands & manufacturers

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The rise of supplement drop culture: How limited editions have become an innovation playbook

The rise of supplement drop culture: How limited editions have become an innovation playbook

10-Aug-2026By Danielle Masterson

Betting its financial growth on next gen wellness, Herbalife rolls out Bioniq GO

Betting its financial growth on next gen wellness, Herbalife rolls out Bioniq GO

10-Aug-2026By Claudia Adrien

Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate

Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate

10-Aug-2026By Cassandra Stern

Partner insightMore →

EstroG-100® approved in Türkiye with Phytonet AG

EstroG-100® approved in Türkiye with Phytonet AG

Paid for by Naturalendo Tech Co. Ltd

Balance your Healthy Fats: A Formulation Framework

Balance your Healthy Fats: A Formulation Framework

Paid for by Benexia

Delivering Turmeric as Its Active Metabolite

Delivering Turmeric as Its Active Metabolite

Paid for by Sabinsa Corporation

Why Apo-lactoferrin Outperforms Conventional Lactoferrin

Why Apo-lactoferrin Outperforms Conventional Lactoferrin

Paid for by All G

Podcasts

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The NutraIngredients Podcasts

Our Podcasts cover key trends, innovations, and debates in the industry.

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NutraCast: From taboo to top shelf with O Positiv

NutraCast: From taboo to top shelf with O Positiv

07-Aug-2026 | By Danielle Masterson

NutraCast: BODi CEO on keeping active nutrition simple amid AI, GLP-1s and wellness trends

NutraCast: BODi CEO on keeping active nutrition simple amid AI, GLP-1s and wellness trends

31-Jul-2026 | By Danielle Masterson

NutraCast: Unilever Wellbeing on Grüns, GLP-1s, personalization and healthspan

NutraCast: Unilever Wellbeing on Grüns, GLP-1s, personalization and healthspan

24-Jul-2026 | By Danielle Masterson

Research

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Study reveals poor knowledge of drug-supplement interactions among health practitioners

Study reveals poor knowledge of drug-supplement interactions among health practitioners

11-Aug-2026By Nikki Hancocks

Healthspan and longevity: Webinar to spotlight R&D, regulatory developments

Healthspan and longevity: Webinar to spotlight R&D, regulatory developments

10-Aug-2026By Tingmin Koe

Regenerate Symposium to examine science, strategy for closing omega-3 nutrition gap

Regenerate Symposium to examine science, strategy for closing omega-3 nutrition gap

07-Aug-2026By Cassandra Stern

Can ‘Made in EU’ labels give European supplement brands an edge in China?

NI+Can ‘Made in EU’ labels give European supplement brands an edge in China?

07-Aug-2026By Olivia Haslam

Events & webinars

Men’s Health Market Momentum

Webinar

Men’s Health Market Momentum

28-Apr-2026

Probiota Americas 2026

Conference & exhibition

Probiota Americas 2026

08-Jun-2026

Markets & trends

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Japan’s FFC sector: Fewer new products launched but market grew 4%

Japan’s FFC sector: Fewer new products launched but market grew 4%

11-Aug-2026By Tingmin Koe

The rise of supplement drop culture: How limited editions have become an innovation playbook

The rise of supplement drop culture: How limited editions have become an innovation playbook

10-Aug-2026By Danielle Masterson

Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate

Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate

10-Aug-2026By Cassandra Stern

Across the Nutraverse: P&G, Lallemand and Kirin on the acquisition trail

Across the Nutraverse: P&G, Lallemand and Kirin on the acquisition trail

10-Aug-2026By Stephen Daniells

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