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When the influencer isn’t real: AI amplifies familiar supplement advertising risks

When the influencer isn’t real: AI amplifies familiar supplement advertising risks

24-Aug-2026 | By Cassandra Stern

Editor's Choice

Eye health supplement launches broaden focus with targeted formats and claims

NI+Eye health supplement launches broaden focus with targeted formats and claims

18-Aug-2026 | By Asia Sherman

Headlines

Timeline: How turmeric supplements brought bioavailability and idiosyncrasy into regulatory focus

Cranberry study reveals potential beyond UTI prevention

Across the Nutraverse: vitamin C gummy quality, GNC in Singapore, nominee for FDA commissioner

Pollen extract combination may improve menopause symptoms and bone health

Zooki brings liposomal solution to cellular health sphere

NutraCast: ‘It can be terrifying’: Tariffs, freight and geopolitics are squeezing the supplement supply chain

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In focus

Catching up with eye health supplements: A round-up of the latest science

NI+Catching up with eye health supplements: A round-up of the latest science

14-Aug-2026 By Asia Sherman

Why creatine purity matters more than ever as consumer demand grows

Why creatine purity matters more than ever as consumer demand grows

In paid partnership with NNB Nutrition

AG1 bets on gummies to expand beyond its greens powder roots

NI+AG1 bets on gummies to expand beyond its greens powder roots

13-Aug-2026 By Asia Sherman

6′-Sialyllactose supports cholesterol, cellular hydration, and aerobic exercise capacity, new study shows

6′-Sialyllactose supports cholesterol, cellular hydration, and aerobic exercise capacity, new study shows

Paid for by GeneChem Inc.

Featured

Insight

New curcumin horizons: Unlocking functionality and formats

New curcumin horizons: Unlocking functionality and formats

Brands & manufacturers

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When the influencer isn’t real: AI amplifies familiar supplement advertising risks

When the influencer isn’t real: AI amplifies familiar supplement advertising risks

24-Aug-2026By Cassandra Stern

Healthspan and longevity: Experts to highlight new science, R&D and regulations

Healthspan and longevity: Experts to highlight new science, R&D and regulations

24-Aug-2026By Tingmin Koe

Happy Mammoth looks to fill the gap in collagen-gut support

Happy Mammoth looks to fill the gap in collagen-gut support

24-Aug-2026By Hui Ling Dang

Partner insightMore →

Furosap® – An Innovative Ingredient for Men’s Health

Furosap® – An Innovative Ingredient for Men’s Health

Paid for by Chemical Resources (CHERESO)

EstroG-100® approved in Türkiye with Phytonet AG

EstroG-100® approved in Türkiye with Phytonet AG

Paid for by Naturalendo Tech Co. Ltd

Balance your Healthy Fats: A Formulation Framework

Balance your Healthy Fats: A Formulation Framework

Paid for by Benexia

Delivering Turmeric as Its Active Metabolite

Delivering Turmeric as Its Active Metabolite

Paid for by Sabinsa Corporation

Podcasts

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The NutraIngredients Podcasts

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NutraCast: ‘It can be terrifying’: Tariffs, freight and geopolitics are squeezing the supplement supply chain

NutraCast: ‘It can be terrifying’: Tariffs, freight and geopolitics are squeezing the supplement supply chain

21-Aug-2026 | By Danielle Masterson

NutraCast: FDA’s GRAS shake-up likely to face ‘major’ legal hurdles, says attorney

NutraCast: FDA’s GRAS shake-up likely to face ‘major’ legal hurdles, says attorney

14-Aug-2026 | By Danielle Masterson

NutraCast: From taboo to top shelf with O Positiv

NutraCast: From taboo to top shelf with O Positiv

07-Aug-2026 | By Danielle Masterson

Research

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Cranberry study reveals potential beyond UTI prevention

Cranberry study reveals potential beyond UTI prevention

24-Aug-2026By Cassandra Stern

Pollen extract combination may improve menopause symptoms and bone health

Pollen extract combination may improve menopause symptoms and bone health

24-Aug-2026By Olivia Haslam

Healthspan and longevity: Experts to highlight new science, R&D and regulations

Healthspan and longevity: Experts to highlight new science, R&D and regulations

24-Aug-2026By Tingmin Koe

Shatavari extract may provide multifaceted support for perimenopause

Shatavari extract may provide multifaceted support for perimenopause

20-Aug-2026By Louisa Richards

Events & webinars

Men’s Health Market Momentum

Webinar

Men’s Health Market Momentum

28-Apr-2026

Probiota Americas 2026

Conference & exhibition

Probiota Americas 2026

08-Jun-2026

Markets & trends

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When the influencer isn’t real: AI amplifies familiar supplement advertising risks

When the influencer isn’t real: AI amplifies familiar supplement advertising risks

24-Aug-2026By Cassandra Stern

Zooki brings liposomal solution to cellular health sphere

Zooki brings liposomal solution to cellular health sphere

24-Aug-2026By Nikki Hancocks

Across the Nutraverse: vitamin C gummy quality, GNC in Singapore, nominee for FDA commissioner

Across the Nutraverse: vitamin C gummy quality, GNC in Singapore, nominee for FDA commissioner

24-Aug-2026By Stephen Daniells

Healthspan and longevity: Experts to highlight new science, R&D and regulations

Healthspan and longevity: Experts to highlight new science, R&D and regulations

24-Aug-2026By Tingmin Koe

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