Markets & trends

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Bill Gates: ‘Probiotics key to solving malnutrition’

By Will Chu

Probiotics could be key in addressing malnutrition, according to Bill Gates, who calls the nutritional imbalances affecting around 200 million children under five ‘the greatest health inequity in the world.’

Getty Images

Food fortification drives up customized premixes market

By Danielle Masterson

The customized premixes market is expected to skyrocket, thanks to health-conscious consumers who like the cost-effective and efficient solution for sourcing and fortification of nutrients.

Sell-out: Leading experts in the industry take part in the closing 'Big Debate' at Probiota 2019.

Early Bird Deadline Is Tonight

Don't Miss Out: Probiota 2020 early bird tickets end today!

By Nathan Gray

After its sell-out 2019 edition in Copenhagen, Probiota will be heading to Dublin in February 2020. Check out the key themes and outline agenda for the leading probiotic, prebiotic and microbiome event … and register now for the three-day festival of...

istock | dmaa dmba dnp

Editor's spotlight: Startup Focus

Protein power: Startup stomps out misleading messages

By Nikki Hancocks

A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.

NORDIQ supplements

Editor's spotlight: Startup Focus

Nutritional Hormesis: Are polyphenols the future of nutrition?

By Nikki Hancocks

A former vegetarian chef with a passion for purity is staying true to his roots with his organic plant-based supplements which he hopes will bring nutritional hormesis to the fore of the wellbeing market.

Getty | Ridofranz

Sports Nutrition Summit 2019

Muscle in on the market: How to build the best protein bar

By Nikki Hancocks

A burly 18 per cent of the sports nutrition market is new products and the industry continues to deliver new and exciting solutions for its innovation-inspired audience. But what products really stick?

Tom Morgan at Sports Nutrition Summit 2019

Sports Nutrition Summit 2019

How to spin the right web in a social media economy

By Nikki Hancocks

As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.

Fulfil range

Editor's Spotlight: Startup Focus

How Fulfil took the protein snack market by storm

By Nikki Hancocks

Fulfil, the vitamin and protein bar brand, sold its first bars in Ireland in January 2016 with an initial hope simply to deliver a better-tasting protein bar. The ensuing demand, however, was unprecedented.

Getty | iLexx

A smart choice: Nootropics winning notoriety

By Nikki Hancocks

Up until recently, nootropics were predominantly associated with supplements and the occasional beverage, but it’s becoming an area of experimentation for food manufacturers too.

Scientists create water-based butter spread

Scientists create butter-like spread with 80% water

By Mary Ellen Shoup

Cornell University food scientists have created a low-calorie butter-like spread that consists of 80% water and minuscule drops of vegetable oil and milk fat, mimicking the look and texture of dairy butter without the use of artificial stabilizers.

Getty | Yacobchuk

Trend tracker: Shoppers shun magic potions and seek simplicity

By Nikki Cutler

Consumers worldwide are shunning idealistic and unrealistic health goals touted by celebs and influencers and embracing more personalised preventative measures in a bid to take control of their health, according to new market insight.

getty | minoandriani

The vegan athlete: Opening opportunities

By Nikki Cutler

The number of vegan athletes is growing and so are the opportunities for vegan supplement sales, according to a sports nutritionist who will reveal the biggest industry opportunities at NutraIngredients’ upcoming Sports Nutrition Summit.

© Getty Images / Aleksandr_Kravtsov

LifeScienceRisk rolls out cannabis insurance program

By Stephen Daniells

LifeScienceRisk (LSR) has launched a new cannabis program for the booming category, with coverage for all stages of the chain, from growers and processors right through to retail stores.

HIDDIT vegan

Editor's Spotlight: Startup Focus

Trendy innovations from triathlete-focused trailblazer

By Nikki Cutler

One year on from his moment in the spotlight as a 'trailblazer' at NutraIngredients Sports Nutrition Summit last year, triathlete-focused brand founder Tony Van Campen is making waves across Europe with a series of on-trend innovations.

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