Markets & trends

Super U co-founders Charlotte Bailey and Sean Ali

Editor's Spotlight: Startup Focus

Startup wows dragons and sees sales soar overnight

By Nikki Hancocks

A ‘superfoods’ supplement startup is on track to rack-up half a million pounds worth of sales this month after a heroic appearance on the popular investment programme 'Dragon's Den'.

YourZooki co-founders Jack Morrison and Marcus Mollinga

Editor's Spotlight: Startup Focus

Functional syrup startup creates supplements with staying power

By Nikki Hancocks

The co-founders of the four-year-young liquid supplement brand YourZooki have seen sales overflow in the last 12 months as consumers search for bioavailable micronutrients which they can enjoy taking.

Register now! NutraIngredients hosts global immunity series

Register now! NutraIngredients hosts global immunity series

By Nikki Hancocks

With immunity remaining high on the agenda for consumers and many industry players looking to tap into this burgeoning interest, NutraIngredients' global team will uncover the latest in science, innovation and regulation in a series of webinars next...

Rugby warriors tackle cannabinoid concerns with CBD startup

Editor's Spotlight: Startup Focus

Rugby warriors tackle cannabinoid concerns with CBD startup

By Nikki Hancocks

Two professional rugby players have created a startup selling third-party tested CBD supplements that give elite athletes and everyday consumers peace of mind over cannabinoid content

getty | tatiana

Lactoferrin market set to surpass €265 million by 2027

By Nikki Hancocks

The global Lactoferrin market size is set to surpass €265 million (315 million USD) by 2027, thanks to its increasingly relevant links to infant nutrition, immune health, the microbiome, and skin health, according to Global Market Insights, Inc (GMI).

Nutrition 21 catches pandemic-powered Esports wave

Nutrition 21 catches pandemic-powered Esports wave

By Hank Schultz

Nutrition 21 started developing its award-winning NooLVL ingredient before Esports became such a thriving category. But the ingredient’s particular cognitive-support benefits have helped it catch a wave that has grown bigger through the pandemic’s influence.

Getty Images / Prostock-Studio

DHA may offset impact of maternal stress on male embryos: Study

By Danielle Masterson

Growing research suggests that gender plays a key role in disease risk. While depression and anxiety affect females more often, neurodevelopmental disorders, including autism spectrum disorders, early onset schizophrenia, and attention deficit hyperactivity,...

Getty | DrazenZigic

Long-term lockdown effects: What shoppers want

By Nikki Hancocks

COVID-19 conscious consumers are choosing supplements over medicine and searching for better stress and weight management solutions, according to a recent webinar hosted by PharmaLinea and Mintel.

Getty Images / seungyeon kim/ Iryna Kaliukina

Immune support in the age of vaccines: Do shots threaten the category?

By Danielle Masterson

The immune support category continues to dominate dietary supplements as the pandemic proceeds to push consumers toward prioritizing their immune health. But with more than two million Americans getting the COVID-19 vaccine every day, where does the category...

Getty Images / Tero Vesalainen

Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

getty | lenta

New natural solutions for immune health

By Nikki Hancocks

Ingredient producers have extended their portfolios to offer further natural solutions for immune health focused supplements and functional food and drink.

Industry Movers: Danone, Laboratoire PYC & 4D Pharma

Industry Movers: Danone, Laboratoire PYC & 4D Pharma

By Will Chu

March 2021. With signs of lockdown coming to an end, thoughts naturally turn to missed career opportunities and setting plans into motion. Here, NutraIngredients rounds up Feb’s movers and shakers.

Getty | Rostislav Sedlacek

Probiotics see biggest ever online surge in 2020

By Nikki Hancocks

Probiotics witnessed their biggest ever rise in online engagement in 2020 with weight management leading the charge as consumers looked for natural ways to stay healthy and avoid severe COVID-19.

getty | lumenSt

Time to boost Brits' knowledge of vitamin B

By Nikki Hancocks

One in five Brits believe that B vitamins come from sunlight and nearly half can’t identify what a B vitamin is, according to a One Poll survey of 2000 UK adults.

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