Markets & trends

CBD startup partners athlete organisation 4CAST

Editor's Spotlight: Startup Focus

CBD startup partners athlete organisation 4CAST

By Nikki Hancocks

London-based CBD drinks startup ThreeDots has announced a partnership with the athlete led media organisation 4CAST to see its products enter international markets.

Getty | metamorworks

Big opportunities in merging nutra and pharma

By Nikki Hancocks

Consumer trends, technological advancements and business strategies are causing the pharma and nutra markets to merge and this opens opportunities for the players in both industries to cater to consumers looking for the ultimate wellness solutions.

Getty | Rimma Bondarenko

Guest Article

Using fermentation to boost plant proteins

By Herwig Bachmann, Expertise Group Leader Fermentation at NIZO

Traditional fermentation has been done on plants to create products like tempeh or sauerkraut for many years, but the ability to use fermentation on protein isolates and concentrates has been a critical recent development, a fermentation expert tells...

The chocolate shake includes hidden fruit and veg including beetroot, pomegranate, linseed, acerola, barley grass, pumpkin and broccoli. Pic:getty/wundervisuals

WelleCo launches daily superfood powder for kids

By Rachel Arthur

Plant-based beauty and wellness brand WelleCo has launched The Super Kids Elixir + Protein: ‘a delicious, all-in-one, daily superfood powder that is packed full of the essential vitamins, minerals, protein and nutrients that children need to grow, learn,...

Kerry's naturally sourced soluble dietary fibre ingredient is designed to boost the fibre content of white bread products. Pic: GettyImages/mstwin

Kerry targets global popularity of white bread to close the fibre gap

By Gill Hyslop

Kerry Taste & Nutrition has developed a naturally sourced soluble dietary fibre ingredient – designed for use in the manufacture of white bread products – that ticks a number of boxes, including the nutritional and functional advantages of gum acacia,...

GOED chief: 2021 has been as good as 2020 for omega-3s

GOED chief: 2021 has been as good as 2020 for omega-3s

By Stephen Daniells

After 2020’s record setting sales across the dietary supplements industry, many industry members have been wondering if such levels could be maintained through 2021. Ellen Schutt, executive director of trade group GOED, has good news for the sector: 2021...

NutraCast: VMS trend analysis with market intelligence firm Skai

NutraCast: VMS trend analysis with market intelligence firm Skai

By Danielle Masterson

How are supplement brands capitalizing, what trends are resonating with consumers, and what is the outlook for the holidays and beyond? Chase Hochman, Director of Solutions Engineering & Market Intelligence at Skai, said one key trend that stands...

Your moment in the spotlight at the NutraIngredients Awards 2022!

NUTRAINGREDIENTS AWARDS WEDNESDAY 4 MAY 2022

Your moment in the spotlight at the NutraIngredients Awards 2022!

By Will Chu

The NutraIngredients Awards returns for 2022, where once again the very best of the nutrition industry is celebrated, recognised, and revered in an online awards ceremony that you can be a part of.

Ento edible insect protein

Editor's Spotlight: Startup Focus

Startup founders on a two-woman mission to normalise insect protein

By Nikki Hancocks

Two women who grew up enjoying the health benefits of eating insects in South Korea and Mexico have teamed up to create a versatile and nutrient dense insect protein blend which they hope will appeal to a wide audience from gym fanatics to fellow mums.

getty | pinkomelet

Brainy beverages: The growing market opportunity

By Nikki Hancocks

The global taste and nutrition company Kerry has revealed a new whitepaper with Europe-wide data detailing the opportunity in functional beverages with cognitive health benefits.

Getty | The macx

The balancing act: Tip-toeing between regulations and expectations

By Nikki Hancocks

The disparity between what health claims consumers want to read and what brands are allowed to say on pack is a huge challenge for functional food brands on the European market so it's important to choose ingredients and wording carefully to gain...

Getty | Phive2015

Guest Article

Designing successful functional food and drink

By Dr. Karensa Broersen, Project Leader Advanced Analytics at NIZO

As consumer demand for functional food and drink continues to grow, Dr. Karensa Broersen, Adjunct Professor at University of Twente and Project Leader Advanced Analytics at NIZO, explains why careful product design from an early stage is key to developing...

Getty | FotoDuets

Placebo packaging? Designing products with perceived potency

By Nikki Hancocks

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...

Getty Images / Anilakkus

October Launch Pad

By Danielle Masterson

This month has a variety of offerings for all ages, from probiotics for the tiniest guts to a formulation for menopausal support.

NutraCast: Designalytics on measuring packaging design success

NutraCast: Designalytics on measuring packaging design success

By Danielle Masterson

Packaging is often the first interaction that consumers have with a product. It tells a story, illustrates brand identity and in some cases even offers a sensory experience. Designalytics researches how clients can turn a branding overhaul into revenue.

Getty | Tero Vesalainen

How do supplement perceptions differ between US and EU consumers?

By Nikki Hancocks

While perceptions of supplements can vary greatly between US and EU consumers, reasons for reduced usage are pretty similar across both populations and there are some basic areas the industry can focus on in order to gain big returns.

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