Markets & trends

getty | monkey business

The fast-evolving 'complete food' market

By Nikki Hancocks

The 'complete food' category is a totally new and fast-evolving area of nutrition in the sport nutrition industry that is taking the mass market by storm, according Rebecca Williams, nutrition manager at Huel.

Getty | Jacoblund

Just 6% of sport science research focuses on female athletes

By Nikki Hancocks

With only 6% of sport science research concentrating specifically on women, the gaps in knowledge in this field are somewhat gapig, but interest in this area is picking up quickly and the discoveries so far offer huge potential for improving women’s performance...

Getty Images / Cinefootage Visuals

September Launch Pad

By Danielle Masterson

From gut-brain axis to heart health to hydration, there's a new product suited for a variety of lifestyles this fall.

Getty Images / UserGI15966731

Egg powder may be the next supplement to take on malnutrition

By Danielle Masterson

New research suggests egg powder may be the key to tackling malnutrition in developing countries. Because eggs are not widely available in areas impacted by malnutrition, researchers point to egg powder as an inexpensive and convenient alternative.

Getty Image / Poba

The pursuit of gender equality in mentoring

By Danielle Masterson

New research found gender inequities in mentoring may disproportionately affect women researchers. We tapped several nutrition and health researchers to see how their experiences compared to new findings that examine these disparities.

© LightFieldStudios / Getty Images

Industry Perspectives

Gut health: A market on the rise

By Stephen Daniells

The global gut health is variously estimated at around €15-30 billion and predicted to grow by around 8% annually at least to the end of the decade, but what are the opportunities and hurdles for companies wanting to win in it?

Is digestive health ‘sexy’? It could be argued that food supporting gut bacteria and healthy bowels are not as easily marketable as other nutrient claims on-pack. GettyImages/tbralnina

How can food and beverage brands make fibre sexy?

By Flora Southey

Supporting gut bacteria and bowel health may not be the most appealing claims to market on-pack, but ingredients experts say consumer perceptions can be changed – if they haven't already.

© jessicahyde / Getty Images

Botanical yields fall as climate change affects harvests

By Stephen Daniells

Extreme weather events from heat waves and droughts to ‘hundred-year storms’ happening every two years, the impact of climate change is obvious. And few industries are witnessing the impact as much as botanical supply chain.

©Getty Images - Oakozhan

Continued pandemic issues in China hit Usana hard

By Hank Schultz

Usana health Sciences recorded steep declines in revenue as the company has been blasted by pandemic-related dislocations in mainland China and other markets, the company’s largest market.

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