Markets & trends

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May Launch Pad: Women and gummies dominate lineup

By Danielle Masterson

May is women's health month and there was no shortage of new products geared toward females. Gummies were also prominent, plus a hint of nostalgia in the form of ooze.

NutraWomen Wednesday: Paola Fernandez, Founder and CEO of High Hemp

NutraWomen Wednesday: Paola Fernandez, Founder and CEO of High Hemp

By Danielle Masterson

While working at her father’s cigar company, Paola Fernandez invented a ‘natural’ alternative to tobacco-based rolling paper. In 2016, High Hemp was born and sells its flagship hemp wraps along with CBD gummies and tinctures. In under 5 years, Fernandez...

NutraCast: GNC on near term merchandising future

NutraCast: GNC on near term merchandising future

By Danielle Masterson

After a more than a year of merchandising uncertainty, GNC’s Chief Merchandising Officer, Karlyn Mattson, discusses the market’s current state, growth strategies and technology platforms.

NutraCast: Lief Labs adds new ingredient supply division

NutraCast: Lief Labs adds new ingredient supply division

By Danielle Masterson

Lief Labs recently announced the launch of its Lief Raws division, which aims to provide forward-thinking ingredients to the adapting nutraceuticals market. The Lief Raws products include in-house developed ingredients, as well as specialty ingredients...

NutraCast: How TikTok drives sales at the Vitamin Shoppe

NutraCast: How TikTok drives sales at the Vitamin Shoppe

By Danielle Masterson

Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.

Nutraingredients Awards 2022 - and the winners are...

Nutraingredients Awards 2022 - and the winners are...

By Liza Laws

From start-ups to researchers as well as a range of nutrition heavy weights, this year’s Nutraingredients Awards was once again packed full of first-class entries, each one hoping to win one of our 17 coveted prizes.

NutraCast: MycoTechnology on creating novel ingredients with mushrooms

NutraCast: MycoTechnology on creating novel ingredients with mushrooms

By Danielle Masterson

MycoTechnology has partnered with brands to deliver foods, beverages, and supplements by harnessing the metabolic engine of mushrooms to create novel ingredients. The Colorado-based functional ingredients platform leverages a proprietary mushroom fermentation...

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