Supplements

Symrise-Diana Food has paid an undisclosed sum for Nutra Canada

Cranberry players unite

By Shane Starling

Botanicals firm Diana Food has bought a Canadian start-up to expand its technology and footprint in cranberry and other fruits and pursue novel health domains.

The California-based energy drink giant has been locked in an appeals process for its EU trademark since 2013.

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

By Annie Harrison-Dunn

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

'We’ve been in the health and wellbeing space for a while but this is the first targeted ingredient for sports and for muscle recovery and protection,' says French ingredient firm Seppic. © iStock.com / m-imagephotography

Antioxidant muscles in on emerging sport nutrition markets

By Lynda Searby

Vitafoods saw French ingredient firm Seppic setting out its stall in the sports nutrition category with the launch of a new red wine polyphenol, vitamin E and zinc complex for muscle recovery and protection.

Nutraveris ups game with nutrient-research-health claim online database (© Nutraveris)

DISPATCHES FROM VITAFOODS Europe 2016

Nutraveris showcases its online reference platform at Vitafoods

By Will Chu

French consultancy Nutraveris was at Vitafoods to make available the latest version of its nutrient-health claim database that will better enable clients to source claims and nutrition research materials.

© iStock.com / Zerbor

‘Natural viagra’ ruling makes a mockery of NHCR

By Lynda Searby

The Italian advertising standards body has pulled up Forsamax, a supplement for treating erectile dysfunction, for misleading advertising - providing further proof that the European Nutrition and Health Claims Regulation (NHCR) has no weight in Italy,...

The ability to extend use levels of krill oil may open up market opportunities for manufacturers and its customers.© iStock.com / PilipenkoD

DISPATCHES FROM VITAFOODS EUROPE 2016

Does the recent approval for high-dose krill leave EU door ajar?

By Will Chu

The European Food Safety Authority's (EFSA) authorisation of the use of a lipid extract derived from krill oil at a higher dose is set to "drive a big change for Europe" and open up health claim avenues, says one Norwegian company. 

Daesang Corp follows in Martek Biosciences and Ocean Nutrition Canada's footsteps with Schizochytrium sp. microalgae oil for the EU. © iStock.com / pichet_w

Korean firm seeks EU access for novel algal DHA oil

By Annie Harrison-Dunn

The South Korean company Daesang Corp has applied for novel food approval for its DHA-rich algal oil, claiming ‘substantial equivalence’ to an already-approved oil produced by DSM-owned Martek Biosciences.

'Our technology is fully natural and the label on the consumer product will say ‘strawberry powder’,' says Danish company behind patent-pending solvent-free process.

Scandinavian solvent-free berry player boasts nutrient boost

By Lynda Searby

Danish biotech firm Asiros has launched a range of berry powders produced via a patent-pending solvent-free process that protects the nutrients and polyphenols, overcoming the shortcomings of ethanol and water extraction methods.

Players in the heart health market are eager to boost the profile of established and emerging nutritional ingredients. (© iStock.com)

DISPATCHES FROM VITAFOODS EUROPE 2016

The heart health market: All in the same vein?

By Will Chu

Those that visited this year’s Vitafoods conference in Geneva would not have failed to notice the growing range of products claiming to support cardiovascular health, in one shape or another.

By 2020 LEDs are set to represent almost 60% of the total lighting market, but behind this energy-efficient option lies a major danger to eye health.

Dispatches from Vitafoods Europe 2016

OmniActive taps into LED concerns with What’s Your B.L.U.E.? campaign

By Annie Harrison-Dunn

The future of lighting is LED but what impact does this have on eyesight? US-Indian firm OmniActive has launched a European version of its What’s Your B.L.U.E.? campaign to shed light on the burgeoning health risk, which it says carotenoid supplements...

The International Probiotics Association (IPA) now counts 58 companies as members – up from 42 back in April 2015. © iStock.com / pvachier

dispatches from vitafoods 2016

IPA 'rebirth' sees probiotic membership surge

By Annie Harrison-Dunn

The International Probiotics Association (IPA) has seen a membership swell this year as old faces return and new faces come on board.

The profile of the sweetener has been boosted this month with the launch of STATE, a Danish sports drink fronted by Premier League football player Christian Eriksen.

Product strategy expert says palatinose's 'time has come'

By Lynda Searby

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. 

The company said the over-the-counter pumpkin seed product was intended for the relief of bladder weakness, but the ASA warned this nocturnal urination could also be down to prostate cancer or diabetes.

Omega Pharma gets second advertisement scolding of the year

By Annie Harrison-Dunn

The UK’s Advertising Standards Authority (ASA) received 15 complaints that Omega Pharma’s botanical advertisement discouraged viewers from seeking medical advice for nocturnal urination in what is the company’s second run-in with the authority this year.

Norwegian firm Calanus first applied for novel food approval for its calanus oil as a food supplement ingredient back in January 2011. Photo credit: Uwe Klls

UK thumbs up for novel ‘mini shrimp’ omega-3 oil

By Annie Harrison-Dunn

The UK’s Food Standards Agency (FSA) has said miniature shrimp Calanus finmarchicus is safe as a novel source of omega-3 oil and is now seeking feedback on its draft opinion.

Will you be in Geneva for Vitafoods Europe 2016 this week?

Vitafoods Europe: Geneva pulls nutrition levers

By Shane STARLING

The NutraIngredients team will be at Vitafoods Europe in Geneva this week scouring the showfloor and conference halls for hot stories, engaging the industry and scrutinising the latest nutrition innovations.

Like the team, the root can't be beat. Premier League Champions of 2015/16, Leicester City have attributed their title-winning performance to the power of beetroot juice. (© iStock.com/Eugene Onischenko)

Leicester City’s secret weapon: Beetroot juice

By Will Chu

English Premier League champions Leicester City have partially credited their remarkable title triumph to the restorative and performance enhancing properties of the humble beetroot.

Older consumers aren't looking for silver bullet solutions but transparent support, research in Asia and Europe finds. © iStock.com / CharlieAJA

Healthy agers: To market older, you’d better get wiser

By Lynda Searby

Europe’s seniors see functional foods as a 'dated' concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the Healthy Marketing Team.

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