Supplements

Basil Mathioudakis is promoting EU food legislation around the world after retiring from DG SANTE leadership last year. © iStock.com

Public figure profile: Basil Mathioudakis

'EU food regulation is world's best': EC veteran on life after DG SANTE

By Annie Harrison-Dunn

After retiring last February as head of the European Commission’s DG SANTE food legislation unit, Basil Mathioudakis is spreading the world globally about the merits of the EU’s food and nutrition regulation as a consultant to industry and governments.

'The supplements are periodised during the season and then we provide combinations to meet particular needs - eg illness, injury.' ©iStock

Leicester City signs sports supplements deal

By Shane STARLING

Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.

Olympic Seafood hopes two new products - a high concentration krill oil and a krill powder - will inject life into an otherwise stagnant market. © iStock.com

Second krill player moves in on EU high dose opportunity

By Annie-Rose Harrison-Dunn from Ålesund, Norway

Rimfrost AS is the latest krill player to capitalise on a recent EU approval of high doses of the omega-3 ingredient, a move it hopes will inject life into an otherwise ‘stagnant’ market.  

Can health claims save a trust crisis? Not really, says consultant. But how consumer-centric is your business? ©iStock

Busted trust? What we didn’t see at Vitafoods Europe 2016

By Peter Wennström

Yesterday the Healthy Marketing Team (HMT) outlined impressive innovation at Vitafoods Europe in Geneva. Here HMT founder & expert consultant Peter Wennström outlines what was missing from Europe’s biggest healthy ingredients, supplements and functional...

'...this can be a first line therapy to women with impaired glucose control during pregnancy.' ©iStock

Preloaded: Medical macro-nutrients show diabetic benefits

By Lynda Searby

The first clinical study testing medical nutrition therapy as a treatment for gestational diabetes has yielded positive results for Swedish biotech firm Indevex, demonstrating that its patented ‘Preload’ macro-nutrient blend is effective in controlling...

 © iStockPhoto AGEphotography

Psyllium shows satiety benefits: P&G study

By Stephen Daniells

Psyllium – a soluble, gel-forming, non-fermented fiber supplement – may help consumers stay fuller for longer, says a new study from scientists at Proctor & Gamble.

'One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa

Dispatches from Vitafoods Europe 2016

How to make supplement packaging sexier

By Annie Harrison-Dunn

Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.

'Probiota’s achievements record and the IPA’s powerful membership make this the industry’s must attend event.'

May 31 to June 2 2016, Chicago, Illinois. 270+ signed up

IPA & Probiota Americas partnership set to break records this week

Chicago will witness the biggest ever meeting of experts from the global pre- and probiotics industry, running today (May 31) until Thursday (June 2). The combined IPA World Congress and Probiota Americas event will unite more than 270 academics, business...

Common Sense?

Sensible? First supplement for smokers hits UK market

By Lynda Searby

As the first supplement targeting smokers goes on sale in the UK, its maker is confident that sound scientific formulation will ensure the potentially controversial multivitamin complex stands up to scrutiny.

The B vitamin family consists of thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), vitamin B6, biotin (B7), folate (B9) and vitamin B12).(© iStock.com)

Dispatches from Vitafoods Europe 2016

Review: B vitamins, the brain (& deficiencies)

By Will Chu

B vitamins play a significant role in cognitive performance and neurological functioning but deficiencies are common in too many populations, a Vitafoods Europe congress has been told.

Global omega-3 market set for 5% growth in next years according to GOED. © iStock

Special edition: Omega-3s

Omega-3 hits €28bn in 2015 – growth predicted

By Shane Starling

The global omega-3 finished product market was worth €28 billion in 2015 and is set for pan-sector growth in the coming years to add €5bn by 2018, despite sustainability and scientific challenges.

GOED also recommends 700 – 1000 mg for pregnant and lactating women, more than 1 g for people with health conditions like high blood pressure. © iStock.com / morisfoto

special edition: omega-3s

GOED on doubling EFSA’s omega-3 recommendation

By Annie Harrison-Dunn

In April this year the Global Organisation for EPA and DHA Omega-3s (GOED) published its first recommendation for EPA and DHA, as an attempt to wade in and bring unity to divergent nutrition advice.

There are a wealth of new studies investigating new efficacies for omega-3s, including a range of health effects not previously explored. © iStock.com / arijuhani

Special Edition: Omega-3s

Omega-3: Latest research developments

By Will Chu

Omega-3s have long been touted as beneficial for a range of areas such as brain, heart and eye health and dry eyes. What's new for these friendly fats? 

Governments should be proactive not reactive when it comes to protecting marine resources, warns Canadian supplier Neptune Technologies & Bioressources. © iStock.com / svega

Special edition: Omega-3s

Carrot vs. stick: What’s the key to securing a sustainable omega-3 supply?

By Annie Harrison-Dunn

With around 20-25% of global wild caught fish used for fish meal and fish oil production, environmental certification schemes like Friend of the Sea (FoS) and the Marine Stewardship Council (MSC) have been putting increasing pressure on the omega-3 sector...

Review supports safety of green tea extracts

Review supports safety of green tea extracts

By Hank Schultz

A recent systematic review of clinical trials using green tea extract underscores the ingredient’s overall safety, despite some recent associations with liver damage.

'Our ambition was to offer a very sympathetic message to consumers,' says company following second ASA run-in. iStock.com / Melpomenem

Omega Pharma: 'We weren’t clear enough'

The dangers of normalising a medical taboo

By Annie Harrison-Dunn

Food supplements are often presented as a 'softer' alternative to health than pharmaceutical treatments. Yet Omega Pharma experienced first-hand the dangers of trying to normalise a medical taboo when its advertisement for a night time urination botanical...

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