Supplements

July NPD Launchpad

July NPD Launchpad

By Olivia Brown

Mid-summer launches have seen substantial additions to the plant-based category, with supplements to support women’s and cardiovascular health, whilst the consumer demand for novel protein sources continues.

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Expert calls for the review of B-vitamin guidelines during pregnancy

By Olivia Brown

An expert in human nutrition has called for a review of the guidelines for B-vitamin intakes during pregnancy, with significant evidence noting heightened requirements throughout and significant benefits to maternal and offspring health following prolonged...

4GOLD launches new lipid supplement to boost athletic performance

Going 4GOLD: leveraging lipids to fuel performance

By Olivia Brown

The food technology company 4GOLD, founded by a pro-athlete trio, have launched a new LiFT lipid supplement combining long-chain triglycerides (LCTs) and medium-chain triglycerides (MCTs) for a fast and lasting energy release to fuel athletic performance.

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Clinical trial supports TamaFlex joint health benefits

By Stephen Daniells

A combination of standardized extracts of tamarind seeds and turmeric may improve joint comfort and function, aerobic capacity, and lower body strength in people with mild to moderate knee osteoarthritis, says a new study.

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Review: Hesperidin supplementation may support heart health

By Olivia Brown

A new systematic review states that supplementation with hesperidin, a flavonoid commonly found in oranges, significantly reduced cardiovascular disease (CVD) risk factors including levels of serum triglyceride (TC), total cholesterol (TC), low-density...

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The evidence on supplements for COVID-19 immunity

By Olivia Brown

Vitamin D, zinc, and selenium supplements have significant evidence to suggest intakes reduce the risk of COVID-19 infection and associated severe outcomes, whilst probiotics may enhance symptomatic and viral clearance.

NutraCast: Supporting women in India and across the supply chain

NutraCast: Supporting women in India and across the supply chain

By Danielle Masterson

India’s rich heritage of traditional medicine like Ayurveda has made the country a powerful player in the natural products industry. As such, Women In Nutraceuticals (WIN) recently announced the appointment of Rajat Shah as Global liaison in India, marking...

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Mushroom powders brand Dirtea removes adverts after ASA ruling

By Olivia Haslam

Dirtea Ltd, the mushroom powder supplements brand, has come under scrutiny by the Advertising Standards Authority (ASA) after making claims on its social media platforms that implied their products could prevent, treat, or cure human diseases.

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Vitamin D levels linked to metabolic syndrome in PCOS patients

By Olivia Haslam

A new study investigating the influence of vitamin D on the incidence of metabolic syndrome and hormonal balance in patients with polycystic ovary syndrome (PCOS) has concluded that vitamin D supplementation could improve patient wellbeing.

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Guest Post

Poking the bear: Nutrition Integrated discusses 'vegan collagen'

By Nick Morgan

'Vegan collagen' is an emotive topic with polarised opinions but Nick Morgan, owner of Nutrition Integrated, has chosen to tackle it head-on with this guest article in which he discusses the emerging sub-category, with a proposed proactive route...

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Microbiome Briefing

The Growth of Probiotics in Europe

By Stephen Daniells

This year opened with news that France has joined the list of European countries that will allow the use of the term “Probiotic”. As dominoes continue to fall, we look at the opportunities for probiotics across the bloc, particularly supplements in the...

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Review investigates n-3 PUFA impact on bone health

By Olivia Haslam

Larger and more diverse studies are needed to fully understand the impact of n-3 PUFA supplementation on bone health, state the authors of a new systematic review and meta-analysis of randomised controlled trials (RCTs).

Supplements launchpad: Cognitive health, hydration, immunity and protein

June 2023 Launch pad

By Olivia Brown

Nootropics and natural energy alternatives to support cognition have dominated product launches throughout June, whilst players in protein and immunity categories hold strong.

New use, new opportunity: Mood support that starts in the gut

New use, new opportunity: Mood support that starts in the gut

By Danielle Masterson

As consumers get more comfortable with probiotics for gut health, “probiotics plus” is emerging as a key motif. The idea of probiotics for mood support, or psychobiotics, is picking up steam as growing research shows the digestive aids hold promise for...

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