Supplements

Vitafoods 2023 highlights: Sustainability

Vitafoods 2023 highlights: Sustainability

By Olivia Haslam

Prioritising sustainability is a necessary step towards building a more resilient food system for future generations, and one which many companies at Vitafoods 2023 were keen to acknowledge.

Could CBD hold the answer to berry freshness? Credit: Getty/Cristina Ionescu

News

Extending the shelf-life of berries with CBD

By Bethan Grylls

A team of researchers in Thailand have developed a CBD-based coating which has shown promise in delaying rot in strawberries to keep them fresher for longer.

Vitafoods 2023 Highlight: Holistic Health

Vitafoods 2023 Highlight: Holistic Health

By Olivia Haslam

Holistic health solutions can provide a comprehensive and integrated approach to wellness aligning with consumer preferences for natural solutions and preventive health strategies, evidenced by innovations showcased at Vitafoods.

Getty | Michail Petrov

Health claims 101: How to legally communicate to the consumer

By Nikki Hancocks

There are a range of permitted health and nutrition claims available for food, drink and supplement brands to communicate the benefits of their products, but marketers must tread carefully to avoid common pitfalls which lead to fines and reputational...

Vitafoods Insights - The Active Consumer

Vitafoods 2023 Highlights: The Active Consumer

By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.

Goodrays

Editor's Spotlight: Startup Focus

Startup Goodrays creates “CBD for every occasion”

By Olivia Brown

UK-based startup Goodrays is seeking to bring the benefits of CBD to multiple consumer occasions throughout the day with its wide range of oils, gummies, and drinks.

Pomegranate extract may benefit eye health, study finds

Pomegranate extract may benefit eye health, study finds

By Olivia Brown

A new study suggests that Euromed S. A.’s pomegranate extract, Pomanox (PMX), may exhibit significant anti-inflammatory benefits within an in vitro model of human reconstituted corneal epithelial cells.

GettyImages - Delivery formats / ThamKC

Pill fatigue: key hurdles in alternative formats

By Olivia Haslam

Pill fatigue and demand for convenience fuels innovation in alternative delivery formats, but efficacy and cost are significant hurdles, according to a Vitafoods Insights’ market innovations report.

Image courtesy of Ritual

Ritual makes entry into skincare category

By Danielle Masterson

The company, known for its traceable ingredients, said the move not only marks a new category for the brand, but also revamps how skincare is viewed.

© Winai_Tepsuttinun / Getty Images

Capsules still rule the roost for delivery formats, says Lonza

By Stephen Daniells

Despite a range of new and unique dosage forms entering the market, capsules are still the preferred format for global consumers, with innovative new capsule technologies giving brands the opportunity to stand out in a crowded marketplace, says Lonza.

GettyImages - Choosing supplements / Luke Chan

Brands ignoring consumer emotion 'missing a trick'

By Olivia Haslam

Gut health industry experts suggest the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as they point out purchase decisions are based on emotion, not scientific research.

GettyImages - fermentation tank / xijian

Industry insights: Staying ahead in postbiotics

By Olivia Haslam

Gerald Dard, managing director of AB Biotek Human Nutrition and Health (HNH), speaks to NutraIngredients about postbiotic innovation, adaptation, and what’s to come.

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