Beauty drink Bella Berry launched in the UK last year with a mission to bring beauty drinks to a mass market. One of the key lessons for the brand has been to learn who the right retailers for the drink are, as it continues to build listings both in the...
Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.
Compound Solutions continues to build the science backing for its TeaCrine ingredient with the release of a two-part study that showed improved concentration, energy and mood.
Whilst sales data from market intelligence provider IRI shows that UK consumers can’t get enough of coconut products, a leading dietician brands coconut “an expensive con with no authorised health claims”.
Food supplements are often presented as a 'softer' alternative to health than pharmaceutical treatments. Yet Omega Pharma experienced first-hand the dangers of trying to normalise a medical taboo when its advertisement for a night time urination botanical...
The pursuit of alternative omega-3 fatty acid sources that are closer biologically to omega-3 eicosapentaenoic acid (EPA) found in fish oils remains a key industry challenge.
Botanicals firm Diana Food has bought a Canadian start-up to expand its technology and footprint in cranberry and other fruits and pursue novel health domains.
Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.
French consultancy Nutraveris was at Vitafoods to make available the latest version of its nutrient-health claim database that will better enable clients to source claims and nutrition research materials.
The Italian advertising standards body has pulled up Forsamax, a supplement for treating erectile dysfunction, for misleading advertising - providing further proof that the European Nutrition and Health Claims Regulation (NHCR) has no weight in Italy,...
European authorities and food supplement companies now have access to next generation DNA test methods that can establish whether supplements actually contain the botanical ingredients declared on the label, as NSF International rolls out its supplement...
The South Korean company Daesang Corp has applied for novel food approval for its DHA-rich algal oil, claiming ‘substantial equivalence’ to an already-approved oil produced by DSM-owned Martek Biosciences.
Danish biotech firm Asiros has launched a range of berry powders produced via a patent-pending solvent-free process that protects the nutrients and polyphenols, overcoming the shortcomings of ethanol and water extraction methods.
Supplements of ashwagandha (Withania somnifera [L.] Dunal) root extract may improve endurance during exercise, says a new study using the KSM-66 brand of Ashwagandha from Ixoreal Biomed.
Those that visited this year’s Vitafoods conference in Geneva would not have failed to notice the growing range of products claiming to support cardiovascular health, in one shape or another.
The UK’s Advertising Standards Authority (ASA) received 15 complaints that Omega Pharma’s botanical advertisement discouraged viewers from seeking medical advice for nocturnal urination in what is the company’s second run-in with the authority this year.
Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade.
About 250 industry enthusiasts gathered last night to hear the winners of this year’s NutraIngredients Awards, which included Roquette, Amazing Grains and Lycored.
Kerala-based extracts manufacturer Arjuna Natural will launch a new standardised nitrate sports nutrition ingredient this month that claims to help athletes work out harder for longer.
The NutraIngredients team will be at Vitafoods Europe in Geneva this week scouring the showfloor and conference halls for hot stories, engaging the industry and scrutinising the latest nutrition innovations.
Ocean Spray Cranberries' novel food application for a cranberry extract powder has been passed onto the European Food Safety Authority (EFSA) following member state intake concerns.
Popular herbal medicines that have been used for many years should not be considered safe as researchers highlight gaps in toxicity and carcinogenicity testing.
English Premier League champions Leicester City have partially credited their remarkable title triumph to the restorative and performance enhancing properties of the humble beetroot.
Europe’s seniors see functional foods as a 'dated' concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the Healthy Marketing Team.
Greater consumption of foods found in the Mediterranean diet may be more important for prevention of heart disease and strokes than avoidance of ‘unhealthy’ processed foods, a new study finds.
"The European Food Safety Authority (EFSA) is offering €20,000 for an app idea it can use to provide “quick, user-friendly” mobile access to its work."
Young people are exposed to a significant amount of misinformation on sports nutrition, which could have negative implications for their health now and in the future, according to a Food Safety Authority of Ireland’s (FSAI) chief.
The European Parliament’s Committee on Development has urged G8 member states “not to support GMO [genetically modified] crops in Africa” as part of its critical resolution on the New Alliance for Food Security and Nutrition - a decision agri giant Monsanto...
Olive oil phenol hydroxytyrosol has been shown to be highly bioavailable and to lower oxidised LDL (low density lipoprotein) levels when incorporated into biscuits, suggesting functional food applications could be on the horizon for this EFSA-backed polyphenol.
A survey of over 1,000 consumers in the UK and Spain has helped German ingredients giant BENEO join the dots between its EFSA-approved stool frequency health claim on paper and what consumers look for in digestive health on pack.
Research into the adulteration and poor manufacturing practices of ginkgo products has highlighted the need to reign in unregistered food supplements containing the botanical.
The market for male libido supplements dwarfs that for women – but positioning products as healthy ageing supplements may help shake the sleaze from this niche segment, says one bawdy botanical supplier.
Health and nutrition retailer Holland & Barrett has secured a £20m (€25.44m) deal with Indian hospital chain Apollo Hospitals, an agreement which will see 1000 franchise stores open across India over the next five years.
Supplementing the diet of healthy women with açai pulp may boost the activity of antioxidant enzymes, and reduce the production of reactive oxygen species, Brazilian researchers report.
Dutch ingredients player Barentz International has partnered with Floridian biotech start-up Parabel USA to globally distribute ‘water lentil’-derived protein.
92% of 800+ ingredient and product exhibitors that attended Vitafoods Europe in Geneva last year said they would launch at least one product in the following year.
The European Food Safety Authority (EFSA) told industry in Brussels this week to “argue their case” if they deviate from its guidance on novel food applications.
!['One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/2/0/9/8/3418902-1-eng-GB/How-to-make-supplement-packaging-sexier.jpg)
