Is pill fatigue just a marketing ploy? No, say many experts in the field. It’s a real phenomenon and it’s driving both dosage form innovation and the movement of bioactives into functional foods.
With sales of $176.7 billion this year functional foods are a hot growth sector. But which ingredients, sectors and countries are the best bets for product launches?
To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.
Faced with mounting difficulties in their drug businesses, many pharmaceutical manufacturers are looking at getting into functional foods and beverages, notes food marketing expert, Julian Mellentin in this guest article.
Clear labelling and convenience are two of the top five trends that will dominate the food and drink industry in 2015, Innova Market Insights has predicted.
Perforating potato cells can soften the raw material, reducing fry times, lowering fat uptake and creating a more uniform end chip product, says the CEO of a firm specialized in Pulsed Electric Field (PEF) technology.
Insects are unlikely to become a viable solution to feeding the increasing global population if western attitudes towards them remain negative, according to a leading analyst.
The demand for multi-page labelling on nutraceuticals is growing as consumers become more concerned about the content and origins of the products, according to a labelling firm.
Helene Möller, product manager for ingredients at WILD Flavors, tells BeverageDaily.com that energy drinks is the category with the most possibilities for innovation.
Next Tuesday NutraIngredients is proud to host our first healthy ageing forum, an hour long online discussion about a booming sector with leading experts.
By Shane Starling from Food Ingredients-Asia in Jakarta
Irish dairy and ingredients group Kerry sees a lot of potential in an Indonesian market where sophisticated nutritionals are gaining ground with a young demographic. It is upping investment in a country with south east Asia’s largest population (250m).
By RJ Whitehead and Shane Starling from FI-Asia in Jakarta, Indonesia
Indonesia's food industry will continue to grow in importance as its population of around 300 million gains wealth, according to some voices in the halls of the Jakarta International Expo at Food Ingredients-Asia last week. But it may have some way...
By Shane Starling at FI-Asia in Jakarta, Indonesia
From tea yoghurt to coffee fruit energy, portable water enhancement to Milo’s brand expansions, Mintel shared category-busting innovation at Food Ingredients-Asia in Jakarta, Indonesia, this week.
As healthcare industry faces increasing expenditure, the emphasis shifts from treatment to prevention thorough use of nutraceuticals and better nutrition, say Frost & Sullivan analysts.
By RJ Whitehead & Shane Starling from HI-Japan in Tokyo
Japan has always led the world in functional food experimentation even if the results of most of that have remained within the confines of the 127.3m-strong nation with the world's oldest average lifespan - 84.6 years.
Zenith International includes cocktail flavors and cognitive enhancement within a list of 13 top trends it says have driven innovation in energy drinks on the basis of post-2012 product launches.
Weekend fitness fanatics are driving the demand for more mainstream food and drink products, such as milk, fortified with sports nutrition ingredients.
Special edition: Inside Europe's food supplement markets
The western and eastern European combined food supplements market will jump from €7bn to €9bn by 2018, according to Euromonitor International, with some markets set to double in value in that time.
Special edition: Inside Europe's food supplement markets
A combination of rising health concerns, a growing risk of stress- and lifestyle-related disorders and more brands on the market have been propelling the demand for probiotics in India.
The nutritional needs of professional athletes and the general sports playing population are clearly not the same but does the broad sports nutrition market reflect that diversity of need? The Arsenal FC nutritionist and other experts argued the toss...
The sports and energy drink market has grown from £1bn in 2009 to £1.5bn in 2014 as tired consumers look to these products to beat fatigue, according to a report by Mintel.
The rising aging population in the US presents an underexploited opportunity for food and beverage marketers—particularly in the already massive protein market, as older consumers are just as desperate for sustained energy as their younger counterparts.
Arla Food Ingredients tells BeverageDaily.com its new Greek-style smoothie product concept is unique in marrying high protein and fruit levels with a lack of viscosity.
DNA-based nutrition is set to grow in the UK as 10.3% of food consumption is motivated by a desire for personalised products, according to a Canadean survey.
Pharmaceutical-reliant public healthcare systems are unsustainably expensive and governments around the world know it, but can medical foods go part way to breaching the gap and delivering real savings? Panellists at a recent NutraIngredients-hosted debate...
Start-up company Planet Coconut has seen an increase in demand for its CO YO brand, an alternative to dairy using coconut, and has opened a factory in Kent.
I DON'T THINK COKE'S REVERSAL MEANS STEVIA HAS AN IMAGE PROBLEM': EUROMONITOR ANALYST
The CEO of soda brand Zevia insists Coke’s use of stevia in full-calorie Glaceau Vitaminwater has caused ‘substantial’ brand damage and says it raises questions over the future for mid-calorie sodas like Coca-Cola Life.
Beyond the focus group? Next generation concept testing
A new mobile app enabling CPG companies to get instant feedback on new product concepts from target consumers while they are grocery shopping will slash the time and money spent on testing new ideas, claims consumer insights expert uSamp.
Canadean asked 2000 UK consumers whether they would be willing to eat on bugs. 803 of them said they would try insects of which 127 said they would be interested in eating them regularly.
Nearly 1,300 people registered for the Food Manufacture Group’s free, one-hour, independent webinar on the roots of Britain’s obesity crisis and its remedies. Here, we capture a flavour in quotes of the wide-ranging debate.
If functional food products are to be successful, they need to be designed for a very specific age group and address the particular circumstances of their target audience, according to SternVitamin, the German manufacturer of vitamin and mineral premixes.
Fourteen years after Unilever spent $2.3bn (€1.7bn) to buy Slim-Fast, it has sold up for an undisclosed sum to a private equity player. Analyst and author Julian Mellentin tracks the decline of a mega-brand and considers what he sees as a category in...
Food businesses need to tap into neuroscience and understand how consumers make fast and unconscious decisions, if they are to improve their sales, says a marketing expert.
THE BEVERAGEDAILY BASEMENT TAPES: CHRIS HANNAWAY, OVERLY SPORTS DRINK
Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic Farm into Sainsbury’s at the tender age of 19. Now they’re back with sports drink Overly. This is Chris’s story…
Mounting epidemiological evidence suggests nutrient-rich but low-calorie diets and intake of B vitamins, Vitamin D and antioxidants stave off cognitive decline, experts gathered in Milan said last week.
As start-up food business Sweet Virtues claims to be launching the UK’s first hand-made ‘superfood’ truffles, one industry pundit questions whether confectionery with a health dimension will ever move beyond a bite-sized niche.
Camel milk company Desert Farms sees big potential
Camel milk will be the next ‘superfood’ in the US, predicts the founder of Desert Farms, a company launched in January to offer the product to the American market.
Global food and drink manufacturers should exploit the ‘superfood’ potential of ancient ingredients such as prickly pear cactus and chia seeds, known for their rich nutrient content and health-giving properties, says Mintel global food science analyst,...
Green tea can drive brain-health drinks to new levels, writes Euromonitor International senior health and wellness analyst, Diana Cowland, in this guest article.
The European sports nutrition sector has defended EU-backed creatine after a friend of Elliot Rodger, the Brit who killed six people at the weekend in California, said the 22-year-old was ‘hooked’ on the workout supplement.
