Denny Bros, the firm behind Fix-a-Form multi-page labels, has seen a rise in interest from companies which, due to consumer demand, are looking to include more nutritional information and data on nutraceuticals, according to company's spokesperson.
Speaking to NutraIngredients, he said: “As humans we are all becoming more aware of what we put into our bodies plus scientifically we know much more than ever before about the scientific benefits of nutritional supplements and health foods. To convey this information demands accurate labelling and packaging.
“The manufacturer is under constant demand to include more and more ‘with-pack’ information directly on the product. Couple this with the demand for information in two or more languages and sometimes there simply isn’t enough space on the label. Methods of packaging such as booklet labels are well-suited to such applications,” he added.
Fix-a-form provided companies with labels consisting of up to 32 pages, taking up the same space as a standard label.
Eeny, meeny, miny, moe?
The spokesperson believed that the biggest challenge the industry was facing was the range of products available and how to educate consumers on which one was best for them.
“Where nutraceutical products are concerned, there is a myriad of choice from own-brands to so-called mega-doses of vitamins, minerals and herbs. Detailed product information is essential in outlining to the consumer the contents of the product and the frequency of usage,”
“Packaging and labelling is the only form of communication a consumer has once they have made their purchase (and often also the only advice they will get whilst in-store if there is no-one trained to advise) and the consumer needs to make a judgement on whether the products may benefit them,” he added.
The global nutraceuticals market is currently valued at $140bn (€111bn) and as consumers are increasingly looking for alternative ways of keeping healthy the company predicted this would grow to $205bn (€153bn) by 2017. These figures include dietary supplements, probiotics, amino acids, vitamins, botanicals and herbs.