Markets & trends

During the 5.5 year study period, 8.7% subjects discontinued, 5.1% initiated and 1.7% continued food supplement use. ©iStock

Why is food supplement use declining?

By Will Chu

Food supplement use appears to be waning, says a study speculating that unmet expectations could be the main reason for users giving up on the pills. 

Sports supplements: Doping culprits or doping scapegoats? ©iStock

Supplement shaming wins first Olympic gold medal

By Shane STARLING

It didn’t take long for a dope-busted Olympic athlete to blame a contaminated food supplement for his infringement and sportsmen and sports bodies to jump into the fray with ‘see? you just can’t trust supplements’ missives.

'We started out saying we wanted to be the Red Bull of the freezer cabinet. Now we want to go beyond that,' says protein ice cream start-up.

Protein ice cream: The Red Bull of the freezer aisle?

By Lynda Searby

Rising protein ice cream brand WheyHey isn’t stopping at being the 'Red Bull of the freezer aisle'; it wants to provide an alternative to the 'rubbish' food companies are serving up in every category, co-founder Damien Kennedy tells...

A report has identified herbal supplements driving much of the global sports nutrition market growth. ©iStock

Sports nutrition market to reach €36bn by 2020

By Eliot Beer

The global sports nutrition market will grow an average of 8.27% a year to reach US$40bn (€36bn) by 2020, with herbal supplements driving much of the growth, according to a report from TechNavio.

'Coconut oil has a bit of a history in [knowledge gaps]...' ©iStock

Fads in focus: Coconut oil – panacea or artery clogger?

By Simone Baroke

There is barely a food or beverage category that has not been invaded by coconut in some shape or form, says Euromonitor International contributing analyst, Simone Baroke. But is the world justified in going loco for coco?

SMEs will be forced to shoulder the extra costs in the short-term. Photo: iStock / Evgeny Gromov

Brexit briefings

Big Brexit headache for small business

By David Burrows

With the pound on its knees, frozen yoghurt lolly maker Claudi and Fin is staring a 13% price rise in the face next month. “In the short-term we expect to shoulder all of that,” said co-founder Meriel Kehoe.

'The kernels look like rice, cook like rice and taste like rice. They can be added at about 1% to conventional rice...' ©iStock

Feature: The fight against global malnutrition

Can rice become a large-scale micronutrient fortification staple?

By Lynda Searby

For many years, countries across the developing world have fortified staples such as maize flour, wheat flour and oil with micronutrients that are deficient in the diet. In Nigeria, for example, flour, maize, oil and sugar have been fortified with vitamin...

Natural is key for high earners - and they are willing to pay the price for it, finds Mintel report of sports nutrition. © iStock.com / Nikola1988

Sports nutrition insights

How to target active high earners

By Annie Harrison-Dunn

Mintel research has found that high earners are key consumers of sports nutrition products in the UK, so how can manufacturers better cater to these cash-carrying competitors? 

A Higher Nature astaxanthin-based product...set to receive marketing support from its supplier AstaReal

British campaign takes astaxanthin to the people

By Shane Starling

Swedish-Japanese astaxanthin specialist AstaReal is working with its UK brand partners to push awareness of the carotenoid’s skin health benefits – even in the absence of approved health claims.

Why did 52% of the electorate of the UK vote to leave the European Union?  © iStock.com / lenscap67

All you need to know about Britain's Brussels blow

A dummies' guide to Brexit

By Annie-Rose Harrison-Dunn from a southern European expat bunker

Confused about all this talk about Brexit in that far-away rainy country of crumpets and Beatles? Not quite sure who Nigel Farage is? (Lucky you.) Well we’re here to guide you through it. Disclaimer: I am British and voted Remain.

Nestlé has decided to appoint Ulf Mark Schneider as its new CEO, starting on 1 January 2017

Nestlé appoints new CEO

By Will Chu

Food giant Nestlé has appointed Ulf Mark Schneider as its new CEO, effective from the start of next year.

Brexit will be bad for business, agreed nearly two-thirds of respondents

Brexit impact

Brexit: first sign of a ‘hit to jobs’: IoD survey

By Michael Stones

The first signs of Brexit’s short-term impact on the UK economy were highlighted in a survey from the Institute of Directors (IoD), which revealed nearly two-thirds (64%) of IoD members thought that quitting the EU would be negative for their business.

The €1.62m-project PUReOPE wants to make polyphenols from brewing, distilling, malting and cereals sector waste common place. © iStock.com / mrdoomits

Special Edition: Antioxidants, polyphenols & carotenoids

Pint of polyphenols? Culture shift needed to find value in brewery waste

By Annie Harrison-Dunn

The EU has offered up big money for a project to get high value polyphenol compounds from brewing industry waste. Yet the leader of the project says a business culture shift is also needed to take the practice mainstream.

Perrigo unloads US supplements business to contract manufacturer

Perrigo unloads US supplements business to contract manufacturer

By Hank Schultz

Perrigo has unloaded its US supplements business, with International Vitamin Corporation stepping up as buyer. The deal was seen by one observer as another step in the concentration of US-based supplement manufacturing backed by Chinese capital.

 Supplement start-up looks to offer a 'modern yet natural solution for a world in which healthy fasting has become more difficult'. © iStock.com / alexkich

Not so fast: First fasting supplement takes cautious approach to claims

By Lynda Searby

Start-up Nowrish has launched the first fasting supplement - a mix of vitamins, minerals and herbs formulated to support the body’s cleansing, immune, digestive and energy production systems during periods of fasting like Ramadan, but without making any...

Boswellia: 'There needs to be a focus on the quality of the extracts...But I believe the industry can clean itself up.' ©iStock

'When the price is low you should be suspicious.'

Action needed to curb boswellia adulteration: QC analyst

By Shane Starling from Paris

Boswellia serrata adulteration remains a major problem in the EU and elsewhere and responsible players need to do more to identify fraudulent material and actors, an expert has said.

The global energy drink sector is set for robust growth but could regulations and health concerns chill expansion? ©iStock

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

By Shane STARLING

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

'There will be the usual suspects of food and feed firms and researchers, but then also input from technology players,' says Finnish researcher behind insect project. © iStock.com / Wittayayut

How to foster a buzzing edible insects industry

By Annie Harrison-Dunn

A Finnish project is to investigate the main hurdles and opportunities for the edible insect industry by linking up input from multidisciplinary players from relevant sectors. 

Can health claims save a trust crisis? Not really, says consultant. But how consumer-centric is your business? ©iStock

Busted trust? What we didn’t see at Vitafoods Europe 2016

By Peter Wennström

Yesterday the Healthy Marketing Team (HMT) outlined impressive innovation at Vitafoods Europe in Geneva. Here HMT founder & expert consultant Peter Wennström outlines what was missing from Europe’s biggest healthy ingredients, supplements and functional...

Image: Informa

What we saw at Vitafoods Europe 2016

By Hannah Heath

The Healthy Marketing Team (HMT) were impressed – mostly – by what they saw at the 20th year of Vitafoods Europe in Geneva last month from probiotics to novel powders to category creak and a gummy explosion, says the firm's Hannah Heath.

BfR: 'Insects as a source of food is arousing more and more public interest, so it is important to clarify how safe these foods are.' ©iStock

Young urban males keenest to experiment

Germans give insect food a definite ‘maybe’

By Ursula Arens

More safety data is needed for insects as a food and feed source a symposium organised by the German Federal Institute for Risk Assessment (BfR) has heard, with Germans more likely to accept them as a feed rather than food source. 

'One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa

Dispatches from Vitafoods Europe 2016

How to make supplement packaging sexier

By Annie Harrison-Dunn

Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.

'Probiota’s achievements record and the IPA’s powerful membership make this the industry’s must attend event.'

May 31 to June 2 2016, Chicago, Illinois. 270+ signed up

IPA & Probiota Americas partnership set to break records this week

Chicago will witness the biggest ever meeting of experts from the global pre- and probiotics industry, running today (May 31) until Thursday (June 2). The combined IPA World Congress and Probiota Americas event will unite more than 270 academics, business...

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