New flavors and special editions are key this month, as August sees brands cater to a wide range of wellness needs—from hormonal support and cognitive enhancement to digestive health and high-protein convenience.
Both guayusa and lion’s mane mushroom extracts may improve measures of cognition and feelings of happiness in healthy adults, according to a recent study.
A new RCT investigating the effect of Lion’s Mane intakes on cognition and stress in healthy, young adults reports significant improvements in short and long-term cognition, when compared to control groups.
Hifas da Terra, the Spanish medicinal mushroom supplement brand, has worked to maintain a leading position in the European market for over two decades through a focus on continuous scientific substantiation.
"Our lives changed when we discovered the transformative powers of mushrooms - we haven’t looked back since,” state Dirtea founders Andrew and Simon Salter.
A mind-health supplement startup selling mushroom-powered coffee and a calming pre-sleep powder is expecting to make £5m in revenue within the first year.
Novel compounds found in the lion’s mane mushroom may improve memory and boost brain cell growth, according to a new study led by the Queensland Brain Institute.
Sempera Organics, a new supplier of mushroom ingredients, is ramping up its fungiceutical offering with the addition of extracts and a line of CORE blends in the mushroom-as-medicine growth category.