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McDonald's: facing fat

Weekly comment

McDonald's: facing fat

There is nothing so redolent of a corporate mid-life crisis as the
strategic equivalent of a new car, new girl and new image, set
firmly on the shoulders of the same old idea. McDonald's, it seems,
is firmly in the throes of...

The science behind food

Weekly comment

The science behind food

The words clinical trial or scientifically proven on a label carry huge cachet. But behind the claims of scientific evidence, consumers expect a base level of rigour in ensuring thatfood or personal care products actually deliver the benefits they claim.

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