Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.
The Healthy Marketing Team (HMT) were impressed – mostly – by what they saw at the 20th year of Vitafoods Europe in Geneva last month from probiotics to novel powders to category creak and a gummy explosion, says the firm's Hannah Heath.
Dextro: Claims could have been authorised with conditions of use
German firm Dextro Energy has taken the fight to use five EFSA-approved – but EC-rejected – glucose-based sports nutrition claims to the EU’s highest court.
Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.
Compound Solutions continues to build the science backing for its TeaCrine ingredient with the release of a two-part study that showed improved concentration, energy and mood.
There have only been a couple dozen studies since 2007 that look at how gut microbiota and endurance exercise relate. A meta-analysis reveals promising benefits, but calls for more research in the area.
Protein from beef and chicken sources are equally as effective as whey protein to stimulate improvements in body composition and resistance training outcomes, says a new study.
Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.
Vitafoods saw French ingredient firm Seppic setting out its stall in the sports nutrition category with the launch of a new red wine polyphenol, vitamin E and zinc complex for muscle recovery and protection.
The South Korean company Daesang Corp has applied for novel food approval for its DHA-rich algal oil, claiming ‘substantial equivalence’ to an already-approved oil produced by DSM-owned Martek Biosciences.
Spanish biotech firm Biosearch has been granted Friend of the Sea (FOS) certification for its omega-3 products from European sardine, Peruvian anchovy and Yellowfin tuna.
As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin.
Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade.
The UK’s Food Standards Agency (FSA) has said miniature shrimp Calanus finmarchicus is safe as a novel source of omega-3 oil and is now seeking feedback on its draft opinion.
The NutraIngredients team will be at Vitafoods Europe in Geneva this week scouring the showfloor and conference halls for hot stories, engaging the industry and scrutinising the latest nutrition innovations.
English Premier League champions Leicester City have partially credited their remarkable title triumph to the restorative and performance enhancing properties of the humble beetroot.
"The European Food Safety Authority (EFSA) is offering €20,000 for an app idea it can use to provide “quick, user-friendly” mobile access to its work."
Young people are exposed to a significant amount of misinformation on sports nutrition, which could have negative implications for their health now and in the future, according to a Food Safety Authority of Ireland’s (FSAI) chief.
Dark chocolate provides similar benefits to beetroot juice consumed already by elite athletes to improve exercise endurance, a study revealing similar levels of flavanol content has suggested.
The Food Safety Authority of Ireland (FSAI) has warned against MusclePharm’s pre-workout Assault Hybrid supplements after it was found they contained over double the safe upper limit for niacin.
Health and nutrition retailer Holland & Barrett has secured a £20m (€25.44m) deal with Indian hospital chain Apollo Hospitals, an agreement which will see 1000 franchise stores open across India over the next five years.
The European Food Safety Authority (EFSA) is looking again at a novel food application for sports nutrition ingredient betaine, six years after it initially said there was not enough data to confirm its safety.
The UK’s National Health Service (NHS) has opened its first large-scale crowdsourcing platform in an attempt to democratise policy making for its ‘new vision’ for 12 health professionals.
92% of 800+ ingredient and product exhibitors that attended Vitafoods Europe in Geneva last year said they would launch at least one product in the following year.
The European Food Safety Authority (EFSA) told industry in Brussels this week to “argue their case” if they deviate from its guidance on novel food applications.
Follow-up investigations to recent widespread doping allegations attached to a UK-based doctor have found caffeine gel and pill abuse common among professional footballers in England.
Members of European Parliament (MEPs) voted today to scrap nutrient profiles, a result that leaves consumer rights groups, public health campaigners and some industry players sorely disappointed.
Arla Foods Ingredients has launched Maximum Yield, a new drive to raise awareness of the ways whey protein ingredients can enable dairy companies to maximize output, increase profits and cut waste.
Supplements of Lactobacillus plantarum TWK10 may increase muscle mass, boost energy, counter fatigue, and improve physical performance, says a new study with lab mice.
The European Food Safety Authority (EFSA) has announced plateauing budgets for the next three years and staffing reductions of 10% running up to 2018 – despite its increasing responsibilities.
Western Europeans are numero uno when it comes to per-capita protein consumption; bread is surprisingly the most popular protein medium; and protein has well and truly invaded the healthy snacking category.
Protein has long been touted as the prime functional food ingredient that is able to deliver improvements in athletic performance and recovery, stave off loss of muscle mass with ageing and help with weight control.
More than 120 high-quality entries made choosing finalists difficult but our crack judging panel have done it, and 33 stand-out products and ingredients have made the final cut in the second NutraIngredients Awards.
The European General Court has upheld a European Commission ban on Dextro Energy’s five glucose health claims – concluding a four-year squabble between the two.
The French food safety authority will be putting the spotlight on risks associated with joint health supplements, energy drinks and spirulina this year.
An online method of collecting diet data could help unlock intake information for teenagers, a group often neglected in government policy, say UK researchers.
The Irish public health body Safefood has called for more research on energy drinks and binge drinking in Ireland as well as health halos created by sports event sponsorship.
The European Court of Justice (ECJ) says the nutrition and health claims regulation (NHCR) could be applied to “commercial communications” intended for professionals but with the goal of indirectly reaching consumers.
The Welsh Trading Standards has handed out thousands of pounds in fines and a 26-week suspended prison sentence to a business selling pharma- and health claim- laden supplements.
The world’s population is ageing and people want to be healthy, longer – but can foods, drinks and supplements help? Our free online event tackles this multi-billion question from multiple angles, tapping key markets like Japan and gathering experts across...
!['One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/2/0/9/8/3418902-1-eng-GB/How-to-make-supplement-packaging-sexier.jpg)
