Markets & trends

Making the most of omegas

Making the most of omegas

Intensive marketing and increased health preoccupations could both
be responsible for the mounting consumer awareness of fatty acids
in Australia and New Zealand and the favourable perception of
polyunsaturated 'good' fats...

New agreement for Probi

New agreement for Probi

Swedish biotech company Probi has signed a licence agreement with
the Australian probiotics supplier Health World, giving the
Australian firm the right to market products containing one of
Probi's patented bacteria on the Australian...

A sweeter end product

A sweeter end product

German sweeteners firm Nutrinova reports on new research showing
how sweeteners used in hot drinks can alter the flavour profile.
The results allow the company to provide sweetener manufacturers
with useful guidance, it says.

Let's drink to health

Let's drink to health

'Healthiness-to-go' appears to be the order of the day on Europe's
supermarket shelves as Mintel's Global New Product Database reveals
a number of new functional drinks launched in the last month.

Summer attitude in France

Summer attitude in France

Two new products for the French slimming market: 'Veinosvelt', a
natural extract-based formula to combat cellulite, and
'Pro-satietil hyperproteine', a high protein product range suitable
for Atkin's diet...

Balance and Boost

Balance and Boost

The food division of pharma company Rhodia launched two new
probiotic blends under its FloraFit range at Vitafoods last week,
one to 'Balance' the intestinal microflora, the other to 'Boost'
the immune system....

The feel-good factor

The feel-good factor

UK-based Feel Good Drinks Company has launched a new variant of its
functional soft drinks range, after good response to the line
introduced in July last year.

Vitafoods review

Vitafoods review

The 2003 Vitafoods show saw few product innovations, but a strong
focus on science, and a trend for immune-boosting products. New
organisers IIR Exhibitions also announced the first Vitafoods
China, taking place in September next...

Tonalin time

Tonalin time

Always one of the biggest stands at Vitafoods, Cognis Nutrition and
Health seem ever more present this year, with heavy marketing,
including an evening event, to launch its Tonalin CLA to the
European market.

As sweet as sugar!

As sweet as sugar!

Europe's largest dairy group Arla Foods and German sugar
manufacturer Nordzucker have finally begun production of Gaio
tagatose. The sweetener is said to look and taste like sugar but
with a third of the calories.

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