Markets & trends

Soy: Only 2% have a negative experience of it

Soy survey: 77% approve; 2% don’t

A Solae-sponsored survey has found 77% of people rate soy to be good or excellent while only 2% said they had a negative perception of the bean and its extracts, drinks and foods.

Modern epidemic: Alcoholic over-indulgence. But do hangover treatments work?

Headache continues for hangover cures market

By Shane Starling

Hangover cures in the form of supplements have limited staying power and are being pressed for market space by energy shots and other tonics, according to analysis from Euromonitor International.

The leaves of the Moringa Oleifera plant produce a rich green – but tart tasting - dry powder that is high in protein, vitamin A, calcium and vitamin C

Moringa oleifera trumps superfruit rivals in ORAC tests

By Elaine Watson

Powder from the leaf of the Moringa Oleifera plant - a nutrient powerhouse claimed to rival baobab - has outperformed antioxidant-packed superfoods including acai, dark chocolate, garlic and blueberries in an ORAC test.

US dominates global resveratrol market

US dominates global resveratrol market

The global resveratrol supply market is valued at $50.2m (€40m) according to a Frost and Sullivan report, with 90% of volumes accounted for by the US food supplements market.

Sports and energy categories blur

Dispatches from Vitafoods Europe 2012

Sports and energy categories blur

By Rod Addy from Geneva

Sports and energy food and drink categories are blurring, according to Roberta Re, nutrition research manager at Leatherhead Food Research in this exclusive video from the Vitafoods 2012 trade show in Geneva.

Strawberry is an attractive flavour to older consumers, says Carbery

Carbery explores flavours for ageing consumers

By Rod Addy

Carbery is exploring the potential of flavours to make protein-fortified products more palatable to ageing consumers, according to head of research and development Aine Hallihan.

AIDP: Gelatin-free encapsulation is a growing trend

AIDP: Gelatin-free encapsulation is a growing trend

By Elaine Watson

Initial interest in AIDP’s new clean-label, gelatin-free enVantec micro-encapsulation technology has been in vitamin D3 tablets, but the real potential lies in beverages, says the firm.

Probiotic drinking yoghurts slide a little, spoonables ride better

Probiotic drinking yoghurts slide a little, spoonables ride better

By Shane Starling

Sales of probiotic drinking yoghurts like Yakult and Danone Actimel are flatlining or dropping in most western European markets, and even in Japan where the concept was born, but BRIC markets are surging, and spoonables are shining brighter.

Cocoa can be the new cranberry, says food marketing guru

Cocoa can be the new cranberry, says food marketing guru

By Shane Starling

Cocoa and its extracts have the potential to rival the success of cranberries as healthful powerhouses, especially if a recently applied for European Union health claim is approved this year, says a leading consultant and author.

Global nutraceutical ingredient market worth €18.5bn in 2015

Global nutraceutical ingredient market worth €18.5bn in 2015

Demand for nutraceutical ingredients like botanicals, vitamins, minerals and omega-3s will grow 7.2% annually until at least 2015 to be worth €18.5 billion with newer markets like Mexico and South Korea helping drive growth in the sector, according to...

Medical food marketers can reduce consumer confusion

Medical food marketers can reduce consumer confusion

By Shane Starling

Medical food marketers need to address the fact many consumers are confused about the ‘food as medicine’ concept, especially as the influence of health care professionals is dwindling.

Peanut protein: an untapped opportunity?

Peanut protein: an untapped opportunity?

By Lynda Searby

European food manufacturers have yet to wake up to the potential of peanut flour as an alternative source of plant protein and a value-adding ingredient in bars, cookies, breads and weight management products, according to a peanut industry trade association.

Omega-3 market set to boom on demand from food sector

Omega-3 market set to boom on demand from food sector

By Ankush Chibber

Demand from the food industry will see the market for Omega-3 ingredients rise substantially over the next few years, a report from the market research and consulting firm MarketsandMarkets said.

All-conquering omega-3 market set for further growth

Special edition: Omega-3

All-conquering omega-3 market set for further growth

By Stephen Daniells

The market for omega-3 food, beverage and supplements in the US is over $5 billion with saturation point nowhere in sight, but how does the market break down, what are the up-and-coming sources, and where will we go in future?

Western diets drive Asian functional foods development

Vitafoods Asia 2011 preview

Western diets drive Asian functional foods development

By Shane Starling

Asia Pacific markets are ripe for functional foods development as a response to the increasing prevalence of western diets, says Katrina Diamonon, consumer analyst at market researcher, Datamonitor.

Fortification drives consumer definition of ‘healthy’

Fortification drives consumer definition of ‘healthy’

By Caroline Scott-Thomas

Fortification and added healthy ingredients are stronger factors in driving purchases of foods perceived as healthy than absence of less healthy ingredients like sugar, saturated fat and sodium, according to the results of a new survey.

Probably not the kind of dietary intervention being called for to tackle the type 2 diabetes pandemic

Special edition: Diabetes

Can dietary interventions treat diabetes' deathly global heathcare burdens?

By Shane Starling

As the previous three articles in this series have highlighted, dietary interventions that can combat the rise of diabetes and obesity are numerous and plentiful, as is the growing body of science backing their efficacy, from herbs to vitamins, proteins...

How do you sell healthy blood glucose to consumers?

Special edition: Diabetes

How do you sell healthy blood glucose to consumers?

By Elaine Watson

While a dietary solution to the ticking time bomb of type 2 diabetes would appear to have huge commercial potential, the US market for foods and supplements that keep our blood glucose levels healthy has yet to set the world on fire.

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