Markets & trends

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

Getty | TeroVesalainen

Vitamin market set to hit £500m but where are the new users?

By Nikki Hancocks

Use of Vitamin D supplements is growing fast thanks largely to growing media attention during the pandemic but interest in nearly all other single vitamins has dropped, and there's still a lack of new consumers entering the UK supplements market,...

Pic:gettypremyudatospim

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

Getty/ipopba

AI tech offers food brands a finger on the pulse of trends

By Oliver Morrison

An Israeli start-up has launched its AI-powered food intelligence platform in the UK. The company – called Tastewise – says it can offer real-time industry insights on how consumers order, cook, and eat, to help brands with product innovation.

Global probiotics market grows 8%, says IPA’s Paraskevakos

Global probiotics market grows 8%, says IPA’s Paraskevakos

By Stephen Daniells

As consumers seek out immune-support products, probiotics are one of the categories to have experienced sales growth in 2020. The science to substantiate the claims has been key, said George Paraskevakos, Executive Director of the International Probiotics...

© S847 / Getty Images

Could 2021 be THE worst year in memory for botanical supply?

Experts sound alarm over 2021 botanical supply challenges

By Stephen Daniells

As sales of dietary supplements and natural products remain high – and many companies report record sales – the strain on the supply chain is immense, and for botanicals in particular, and that means a difficult 2021 could be on the horizon.

Good Fibrations fibre bars

Editor's Spotlight: Startup Focus

The Gut Stuff launch snack bars to spread fibre knowledge

By Nikki Hancocks

The founders of a gut health education startup have taken their quest to improve consumer knowledge one step further with the launch of their own fibre-full snack bars.

getty | chainarong prasertthai

COVID-19: Google trends reveal global nutrition focus

By Nikki Hancocks

A Google Trends analysis report reveals the "profound effects" of COVID-19 on interest in immune-boosting nutrients and herbs globally and which specific ingredients consumers favour across different global regions.

© GeorgeRudy / Getty Images

Guest Article

Shifting perception by doing the right things

By Michael McGuffin, President, American Herbal Products Association (AHPA)

Occasionally, I get asked this question: why is the American Herbal Products Association involved in the sports nutrition category?

Getty Images /  clsgraphics

Researchers zero in on supplement use among college athletes

By Danielle Masterson

The high prevalence of dietary supplementation use in the athletic population means there is a risk of inadvertent doping for those users who don’t do their research or get their information from reliable sources.

The Gut Microbiome: Available NOW on-demand!

SPORTS & ACTIVE NUTRITION SUMMIT EUROPE 2020

The Gut Microbiome: Available NOW on-demand!

By Will Chu

The Sports & Active Nutrition Summit Europe 2020 continued to inform and educate with a discussion on gut health's importance in sport that is now available to view on-demand.

Getty Images / Perception7

Prebiotics improve glucose homeostasis: Study

By Danielle Masterson

The gut-brain axis plays a key role in the regulation of sugar in the blood. However, those with diabetes experience significantly higher sugar levels because the condition causes the regulation process to malfunction.

Getty Images / Aajan

Rapeseed: An untapped protein source

By Danielle Masterson

German scientists say rapeseed (Brassica napus) may be on track to replace soy as the best plant-based protein source.

getty | halfpoint

Recovery: How to reach the category's full potential

By Nikki Hancocks

Recovery focused sports nutrition is becoming just as relevant to the everyday active consumer as it is to the elite athlete but brands need to create consumer-centric products and marketing if they are to tap into the potentially huge audience.

Industry Movers: MaaT Pharma, RB, Gelita and Clasado

PEOPLE ON THE MOVE

Industry Movers: MaaT Pharma, RB, Gelita and Clasado

By Will Chu

As the industry heads into Autumn, nutrition and ingredient firms look to end an eventful 2020 strongly, with the right people employed in key positions. Here, Nutraingredients rounds up the appointments made for September.

getty | monkeybusinessimages

Editor's Spotlight: Startup Focus

Interactive nutrition app to put consumers in the driving seat

By Nikki Hancocks

An 'interactive nutrition' startup is being launched in the Netherlands which aims to pull together supermarkets, caterers and services in one highly personalised and future-friendly nutrition platform.

getty | izf

The 'rising star' of sports nutrition: Why collagen is a HIIT

By Nikki Hancocks

Collagen is the sports nutrition industry’s ‘rising star’ thanks to the mega trend for preventative health solutions and the COVID-related health and wellness boom, according to global collagen solutions supplier Rousselot.

getty | prostock studio

Startup Spotlight

Doctor diagnosed with MS creates 'powerful' immunity plant powders

By Nikki Hancocks

An award-winning nutrition researcher who was diagnosed with multiple-sclerosis (MS) aged 15 has taken inspiration from his life's research and personal experience to create a polyphenol-packed plant powder brand called Phytaphix.

getty | metamorworks

Personalised nutrition: Why it's popular...and why it's not

By Nikki Hancocks

The desire to maximise health and wellbeing means that consumers are constantly on the lookout for the next innovation but they are dubious about the accuracy and safety of genetic testing kits, market research indicates.

Getty Images / Kanjana Jorruang

The rise of hemp and other plant-based omega-3s

By Danielle Masterson

Sustainability concerns and the growing demand for plant-based products are presenting new opportunities for dietary supplement manufacturers to offer omega-3 solutions that check off all the boxes for health-conscious, environmentally-minded consumers....

Getty Images / Faion_O

Dr. Fauci weighs in on vitamins C & D

By Danielle Masterson

Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases, recently did an Instagram Live interview with the actress Jennifer Garner where he discussed immune health and supplementation.

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