Probiotics, prebiotics & postbiotics

Probiotic drinking yoghurts have been hit by the EU ban on probiotic marketing

Special edition: Immunity

Pre- & Probiotics market snap-shot; ban to cost €1.5bn by 2020 in EU6

By Shane STARLING

The EU’s ban on prebiotics and probiotics as marketing tools has cost the market €500m and will cost a further €1bn by 2020 according to Euromonitor International data – and that’s just drinking yoghurt. Other formats have also been hit.

Adding immune minerals and vitamins slowly and gradually undermines the credibility of and trust in a brand for something like probiotics, says HealthyMarketingTeam president

Special edition: Immune support

Easy-win immune claims are vampires on tricky co-ingredients

By Annie Harrison-Dunn

Adding in ingredients like vitamin C to make legal immune health claims may sell products short term, but this sucks the blood from more challenging ingredients like probiotics and botanicals, says a marketing expert.

Tablet tiredness: Probiotic chocolate could be attractive supplement alternative, claims Milsing.

Special edition: Innovations in better-for-you confectionery

Probiotics more stable in chocolate than pills, says Milsing

By Oliver Nieburg

Chocolate is a more effective delivery system than capsules and tablets for probiotics and could be an attractive alternative for consumers, according to Croatian supplement firm Milsing.

EFSA rejects probiotic cold claim

EFSA opinion wrap: Pomegranate, carob, coffee rejected. Vitamin D approved

Claim chill: EFSA rejects probiotics for immunity, defecation

By Shane STARLING

The European Food Safety Authority (EFSA) has rejected probiotic dossiers from Canadian firm Lallemand Health Solutions (immunity) and Italian player Synbiotec (defecation) in a batch of opinions published today.

Winning smiles...This could be you at the NutraIngredients Awards 2016!

Gala Awards night at Vitafoods Europe, Geneva, Switzerland

NutraIngredients Awards shine spotlight on nutrition stars

By Shane STARLING

200 people from the European and international food and nutrition sectors helped 20 finalists and seven winners celebrate at the inaugural NutraIngredients Awards last night at Vitafoods Europe.

Probiotic ice cream may boost oral health for kids

Probiotic ice cream may boost oral health for kids

By Stephen DANIELLS

Consuming a functional ice cream formulated with Bifidobacterium lactis Bb-12 and Lactobacillus acidophilus La-5 may cut levels of caries-causing bacteria in the mouth, says a new study from India.

Probiotics are widely recommended by medical bodies in Europe and beyond, the International Yakult Symposium was told

Dispatches from the International Yakult Symposium

No health claims but probiotics remain on medical agenda

By Shane Starling from Berlin

Probiotics are yet to win a health claim in the European Union but they continue to receive backing by various bodies for gastrointestinal issues like diarrhoea.

Special edition: 25 years of functional foods

Functional Foods 2.0: Beyond the nutritional shoehorn...

By Julian Mellentin

Products such as probiotic pizza, probiotic snack bars, high-fibre chicken or fish-oil fortified yoghurt may seem bizarre, says market expert Julian Mellentin in this guest article, but since 1990 thousands of products like this have been launched – and...

Naturally functional foods must have some intrinsic health benefit and seem less processed than alternatives, says Julian Mellentin.

SPECIAL EDITION: 25 YEARS OF FUNCTIONAL FOODS

Companies need to address 'serious' health claim ignorance

By Niamh Michail

With 93% of consumers saying they don’t trust product health claims, naturally functional foods have instant appeal – but if companies highlight the science and regulation behind claims all stand to benefit, say analysts.

IPA Europe is focused on winning EU probiotic health claims

“The new EC has spoken of better regulation and growth so we trust them to consider our position and argumentation."

IPA gathers forces in Brussels; seeks EC ear

By Shane STARLING

The just-formed European iteration of the International Probiotics Association (IPA) has met for the first time at its new Brussels base with Danone, Dupont-Danisco, Chr Hansen, Yakult, Probi and Lallemand all in attendance.

The groups seek to publish their findings in peer-reviewed journals

“The goal is to crystallise existing consensus..."

ILSI Europe establishes prebiotic and probiotic groups

By Shane STARLING

The European branch of the International Life Sciences Institute (ILSI) has established separate working groups to investigate the microbiota, mechanisms of action and intestine barrier function.

Probi: “We see this collaboration as an important step in our future product development.”

Probiotic chief: “[Collaboration] could be part of the puzzle for health claim applications”

Swedish firm engages Wageningen to reveal probiotic mechanism of action

By Shane STARLING

A Swedish probiotic player has enlisted Wageningen University to research probiotic mechanisms of action in the area of inflammation – work Probi’s CEO told us could yield a sector-defining health claim.

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