Calling all innovators: Become a 2025 Probiota Pioneer

By Olivia Haslam

- Last updated on GMT

Calling all innovators: Become a 2025 Probiota Pioneer
As global universities and major companies invest in probiotics, prebiotics and microbiome innovations, start-ups in these booming sectors face a surge of funding and opportunities. But with fierce competition, the challenge remains: How can emerging businesses stand out?

The NutraIngredients’ Probiota Pioneers competition​ seeks out the most promising start-ups offering consumer-focused, science-driven, or technology-based innovations in the probiotic, prebiotic, and microbiome fields.

If your start-up has what it takes, you could earn a coveted spot at the IPA World Congress + Probiota 2025 in Copenhagen​, where industry leaders gather to shape the future of gut health.

Why enter Probiota Pioneers?

Winning the Probiota Pioneers competition provides exclusive benefits, including: 

  • Full Access to the Probiota 2025 Program: ​Attend all presentations, workshops and networking sessions and connect with some of the biggest names in probiotics, prebiotics and microbiome science.
  • Spotlight on the Pioneers panel:​ Present your innovation on the main stage as part of the live Pioneers panel, positioning your start-up as a leader in front of industry experts and potential partners.
  • Brand Presence in the Pioneers hub:​ Showcase your start-up in the dedicated Pioneers Hub in the heart of the networking area, giving you prime space to connect with key players, investors and researchers.
  • Media Exposure:​ Gain pre-event articles and multimedia coverage in NutraIngredients, boosting your brand’s visibility before, during and after the event.

How to enter

It’s easy to apply. Simply complete the form​ with your company details and submit it before the deadline of Friday, Oct. 25, 2024​. The competition is free to enter, and the eligibility requirements are simple: Your company must have been founded in the last five years, and it must be independently owned, not publicly listed or a subsidiary of a larger company.

A springboard to success

Previous Probiota Pioneers have praised the competition for accelerating their growth and expanding their industry reach.

Scott Forsberg, COO of WholeVine Products, shared that winning the Probiota Pioneer title opened doors that were previously out of reach.

"Probiota is the premier event in our industry," he said. "We needed a platform to share our story, and Probiota gave us that opportunity."

Similarly, Paulo Refinetti, founder of REM Analytics, a microbiome testing company, highlighted the event’s potential for collaboration.

"We’re using this platform to ask the industry, ‘What do you want to measure to better deliver your probiotics?’,” he said. For companies like REM Analytics, Probiota provides a rare chance to engage with probiotic science pioneers.

The event is not just about pitching your ideas—it’s about making meaningful connections. The team at ProBioEtna, a spin-off from the University of Catania, used the Probiota Pioneers competition to connect with key players in women’s health and nutraceuticals.

"Probiota is a unique networking opportunity with the biggest names in probiotics," said ProBioEtna's Alessandra Pino.

Don’t miss out

Whether you're developing a breakthrough microbiome test, pioneering a new probiotic strain or creating consumer products with health benefits, Probiota 2025 is the place to showcase your vision.

The Probiota Pioneers competition gives you the platform to gain global exposure, forge valuable partnerships and elevate your business.

Ready to take the stage? Submit your entry today​ and join the ranks of past winners who have revolutionized the industry. The deadline is fast approaching—don’t miss your chance to become a Probiota Pioneer!

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