NPD launchpad July 2024: Healthy aging and sports nutrition
July’s product launches highlight healthy aging and brain health, sports recovery and hydration, as well as new shakes and flavors.
Archives for July 29, 2024
Mushroom manufacturer warns of regulation worries
The thriving mushroom market is in danger of going the same way as ashwagandha, with regulators imposing bans, if the current trend of me-too formulations continues, according to an industry specialist.
Personalisation potential: Caffeine's benefits greater in athletes with specific genetic profiles – study
A study suggests that individuals who are carriers of a specific genetic variant may reap better exercise performance from caffeine supplementation, underscoring a potential approach for developing personalised sports nutrition products.