Archives for March 28, 2024

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Thorne: Gut bacteria variability impacts drug efficacy

Thorne: Gut bacteria variability impacts drug efficacy

By Olivia Haslam

Pharma should be thinking more about the microbiome, as growing evidence reveals its significant impact on drug efficacy, a personalized nutrition expert revealed during NutraIngredients’ 2024 Probiota event.

Influencer marketing: Putting ethics before clicks

Influencer marketing: Putting ethics before clicks

By Nikki Hancocks

The "next big thing" in social media marketing will be campaigns which build consumer trust by moving from the digital world to IRL (in real life) events, according to influencer marketing strategist Frida Waywell.