Archives for February 21, 2024

← 2024
The Gut Stuff on using the ‘shock factor’ in the right way

The Gut Stuff on using the ‘shock factor’ in the right way

By Olivia Brown

The Gut Stuff, an education brand founded by sisters from the Zoe TwinsUK microbiome study cohort, is working to spread microbiome science knowledge by cutting through the noise on and offline with an ethical approach to shock factor tactics.