Archives for August 31, 2023

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August NPD launchpad

August NPD launchpad

By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

Muhdo levels up personalised nutrition through epigenetics

Muhdo levels up personalised nutrition through epigenetics

By Nikki Hancocks

Muhdo, the first company to provide nutrition and lifestyle advice based on epigenetic analysis, is set to relaunch with tests and guidance to reveal how individual micro and macro-nutrients impact gene expression and function.