Archives for April 26, 2023

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Brands ignoring consumer emotion 'missing a trick'

Brands ignoring consumer emotion 'missing a trick'

By Olivia Haslam

Gut health industry experts suggest the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as they point out purchase decisions are based on emotion, not scientific research.

CBD coffee: fad or the future?

CBD coffee: fad or the future?

By Olivia Brown

Following an increasing popularity and a heightened influx of brands promoting the CBD and coffee pairing, touting an ability to reduce side effects associated with caffeine, a regulatory expert has warned the research backing the benefits is inconclusive.