Archives for October 15, 2021

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NutraCast: Designalytics on measuring packaging design success

NutraCast: Designalytics on measuring packaging design success

By Danielle Masterson

Packaging is often the first interaction that consumers have with a product. It tells a story, illustrates brand identity and in some cases even offers a sensory experience. Designalytics researches how clients can turn a branding overhaul into revenue.

Infant formula trials “are not reliable”, warns study

Infant formula trials “are not reliable”, warns study

By Lynda Searby

A systematic review published in the BMJ slams recent formula milk trials as biased, and calls for a “a substantial change” in the way clinical infant formula trials are administered and reported to protect consumers from misinformation.