Archives for October 23, 2020

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NPD in functional and fortified beverages

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

Gut microbiome changes in high-protein diet offer weight loss insights

Gut microbiome changes in high-protein diet offer weight loss insights

By Nikki Hancocks

A high protein, calorie restricted diet (HPD) leads to a more diverse gut microbiome in obesity and different microbial change as compared to that seen in response to a normal protein, calorie restricted diet (NPD), which may indicate the reason behind...

Vitamin market set to hit £500m but where are the new users?

Vitamin market set to hit £500m but where are the new users?

By Nikki Hancocks

Use of Vitamin D supplements is growing fast thanks largely to growing media attention during the pandemic but interest in nearly all other single vitamins has dropped, and there's still a lack of new consumers entering the UK supplements market,...

Kombucha’s potential reaches beyond millennials

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...