News, Analysis & Insights on Nutrition, Supplements, and Health
Editor's Spotlight: Video Diary
In an ever segmented and digitalised world, the way brands and suppliers talk to consumers is changing to become more transparent. In this video diary, experts tell NutraIngredients how co-branding and the use of 'honest storytelling' are becoming the...
Health food and drink startups are repeatedly being told their 'brand purpose' will sell their products but consumers 'really don't care', say marketing experts.
Plant-based pharmaceutical ingredients specialist Roquette has launched a wheat-free filling/bulking agent to tap into the gluten free market.
Supplementation with iron does not generally increase the chances of conception, but may help women who are already iron-deficient, say researchers
Japanese researchers have found that Cognizin Citicoline in combination with DHA, can improve learning and memory ability in mice which have been subjected to stroke symptoms.