Archives for May 3, 2019

Editor's Spotlight: Science in Focus

Improving diet may not benefit ADHD, says study

While children with attention-deficit hyperactivity disorder (ADHD) may be more likely to have an unhealthy diet, this does not mean that changing their diet will impact their symptoms, says a new study from the Netherlands.

How much ROI can a company get through influencer marketing?

Targeting the right influencers for a marketing campaign brought in a return six times higher than the average social media food campaign, according to a recent analysis from consumer research company IRI for one of its clients, energy shot brand 5-hour...

‘Really exciting’: RCT shows probiotic may help reduce stress and anxiety

Supplementation with Lactobacillus plantarum DR7 may reduce symptoms of stress and anxiety is stressed adults, and boost cognitive and memory functions, according to a randomized, double-blind, placebo-controlled study.

Manufacturer taps into protein snack 'explosion' with multi-million pound investment

A health supplements and sports nutrition contract manufacturer has made a multi-million pound investment in a new state-of-the-art protein bar and snack manufacturing facility.

'An existential crisis for big brands': Unilever eyes innovation speed through simplicity

Global consumer goods giant Unilever wants to deliver faster innovation and an enhanced brand experience by addressing the complexity of its business model, according to its marketing transformation director, Jon Walbancke.