News, Analysis & Insights on Nutrition, Supplements, and Health
Using a unique combination of online consumer reviews and the product detail associated with them, Lumina Intelligence says its launch into the sports nutrition category will provide market intelligence and insights that will help the industry deliver more.
Mitsubishi Gas Chemical Company’s ingredient BioPQQ has been used in the healthy aging space for more than a decade. This year, the company has been ramping up efforts to increase awareness of the ingredient’s sports benefits.
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Finding products that directly meet consumer needs can be challenging, however this is one of the most crucial activities brand owners must do in order to ensure success of their product in the marketplace.
The protein-craze may be losing its muscle as savvy shoppers are looking to balance their diets, says a health guru who spoke at Food Matters Live in London recently.
NEWS IN BRIEF
Plant-based ingredient specialist Roquette has chosen Barentz as its partner for European distribution of the firm’s pharmaceutical product range as demand for ‘natural’ or ‘authentic’ ingredients continues to grow.
There is a large appetite among the public for microbiome-based medicine but there is also a need to deliver more in terms of evidence and how it’s communicated, a microbiome expert said.