News, Analysis & Insights on Nutrition, Supplements, and Health
Special Edition: Pre- and Probiotics
Research in the effects of exercise on the microbiome has boosted not just a recent startup, but will fuel a growing category within the wider field of probiotics, an expert says.
When marketing probiotics, delivery system technology is still mostly a B2B tool, according to data from Lumina Intelligence. But as consumers scrutinize efficacy more, it may become an important marketing tool.
The way men view sports nutrition, and the marketing mistakes brands are making.
Sports nutrition brands must stop trying to sell identities and focus on product functionality as social media is bombarding shoppers with ‘expert advice’ and making them resistant to influence.
Editor's Spotlight: Startup Focus
A retired health researcher who put his life savings and pension into creating supplements for the over 50’s has expanded his range and signed contracts to distribute overseas.
Indian agri-tech start-up Sattvaponics Solutions has outlined its ambition to be a game-changer in the nutraceutical industry, spurred in part by a recent investment from the Centre for Innovation Incubation and Entrepreneurship (CIIE).
Krill-derived omega-3 fatty acids appear to reduce fasting levels of blood glucose, a Rimfrost-funded study finds, as researchers point to its supplementation as an effective approach in reducing cardiovascular disease (CVD) risk.
UK pharmaceutical firm ITH Pharma has been charged with supplying substandard parenteral nutrition products to hospitals for use in feeding babies.