Archives for September 27, 2018

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UK enforcement agency raps Amazon and Protein World for ‘weight loss’ category markers

Industry groups hit back after UK agency rules product categories are health claims

UK enforcement agency raps Amazon and Protein World for ‘weight loss’ category markers

By Nathan Gray

The UK’s Advertising Standards Agency (ASA) has told online retailers Protein World and Amazon that they cannot sell supplements or foods under the ‘weight loss’ category unless all products within the category carry an EU approved health claim.