Demographic shifts building bigger market for Active Nutrition end of sports product lines, expert says
The Active Nutrition end of the sports nutrition market is growing fast, fueled by large scale demographic changes, according to an expert.
Archives for May 2, 2018
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The online revolution: How social ‘influencers’ and digital technologies are driving changes in marketing
New digital technologies, the rise of bloggers and social influencers, and ever-evolving consumer demographics are driving huge changes in the way nutrition products are bought, sold and marketed, say experts.
Vitafoods Europe 2018: Preview
The Generation Game: How are consumer demographics changing nutraceutical marketing?
Shifting consumer demographics are revolutionising the way nutrition products are bought, sold and marketed, say experts ahead of Vitafoods Europe.
Vitafoods Europe 2018: Preview
Digital dread or delight? Surviving today needs integration, partnerships and innovation
Nutraceutical companies must immerse themselves headfirst in the digital world, remaining open to collaborations that integrate technology, nutrition and the consumer, say brand experts.
UNPA signs memoranda of understanding with three new single-ingredient trade groups
The United Natural Products Alliance, a trade association for the dietary supplement industry, has signed memoranda of understanding agreements with three single-ingredient associations and their administrative umbrella, the Trust Transparency Center.
Vitafoods Europe 2018: Preview
Orbital Media CEO: 'The sky is the limit' with digital real-world evidence
Nutrition and functional food companies must seriously consider using social media sourced real-world evidence to substantiate claims, rejuvenate branding and connect better with consumers, says the CEO and founder of Orbital Media.
Dr Low Dog: Nutrient testing is a key missing part of Western medical training
The often-quoted message that "everyone gets everything they need by eating a healthy diet" is clearly not true, says Tieraona Low Dog, MD, but testing for micronutrient deficiencies / status in primary care remains very limited.
Esports nutrition gap? 'We're authentically approaching the problem', says German startup Runtime
Berlin-based startup Runtime has developed nutrient-dense meal pouches, performance drinks and protein snacks tailored specifically to Esports, a pioneering move according to its CEO and co-founder.
Gut health study recalled after zinc levels in tuna miscalculated
Research that looked into the effect of elevated zinc levels in canned tuna on gut health has had to be re-examined after the journal retracted the study due to 'unreliable data' featured in the paper.
VITAFOODS EUROPE 2018: PREVIEW
“We’re shifting our anti-ageing thinking to ageing beautifully,” says ingestible skincare firm on an age-old problem.
The “beauty from within” concept, inextricably linked with ingestible skin care and nutricosmetics, is now underlining an anti-ageing element to consumers adopting a healthier and more active lifestyle.