Archives for February 23, 2017

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Special edition: Botanicals

Wellness teas are driving botanical beverage growth

By Eliot Beer

Savvy product differentiation and strong consumer demand are driving growth in specialist tea sales, but botanical drinks such as tree waters have yet to find favour, according to retailers and analysts.

SPECIAL EDITION: BOTANICALS

Celebrity superfood endorsements drive botanical demand

By Eliot Beer

Social media-influenced superfood demand is driving botanicals sales in retailers, as independent health food shops fight to differentiate themselves in a crowded marketplace, says UK NAHFS chair.